[Shhhh! I'm Listening to Reason!]

Ads are targeted
The McCain advertisements are devised to draw the interest of bloggers
and cable news producers — but not necessarily always intended for
wide, actual use on television stations — to shift the debate onto its
own terms by questioning Mr. Obama’s character and qualifications. It
is a bold tack for a candidate who has long bemoaned negative
campaigning and cast himself as a truth teller, regardless of the
political costs.

Mr. Sipple, the Republican strategist, voiced concern that Mr.
McCain’s approach could backfire. “Any campaign that is taking liberty
with the truth and does it in a serial manner will end up paying for
it in the end,” he said. “But it’s very unbecoming to a political
figure like John McCain whose flag was planted long ago in ground that
was about ‘straight talk’ and integrity.”

http://www.msnbc.msn.com/id/26682305/page/2/

So 2pid, are you feeling pretty smug now that your bloggers are
targeted for discredited propaganda by a dishonest John McCain?