Garth D. Wiebe wrote:
Arny Krueger wrote:

So I would see your "ship a whole package in a box" proposal as
going way out on a limb, unless you're aiming to redefine our
business.

How big of a limb? You don't even have to buy the first new-in-box
ADA8000 until you get your first order. IME ZZounds and MF ship
today with delivery in about three days. In a bit over a week you
can deliver a turnkey system.

Zero out-of-pocket investment other than the web page, until you
book your first order. Then you are on the hook for the parts for
that first turnkey system. If it sticks, your take from the first
one finances the second turnkey system, etc. I told you to mark the
turkey systems up, right? I mean mark it UP, just this side of
gouging.

I think some of these skeptical installed sound guys who are
cautious about AudioRail, might just buy a turnkey system, lay it
out on the floor and watch it work in their warehouse, and then eat
the Behr parts on the grounds that they had educational value. Look
at the cost of the competitive systems!

If you are proposing that we don't *stock* the turnkey systems, then,
yes, this makes the proposition a lot less of a financial risk.

That's right, keep no stock on hand. I think I pointed out that some
regular Behr dealers generally deliver quick enough to not cause problems.

BUT, supposing there was a step by step grocery list on the website,
including even hyperlinks to the click-to-buy URLs of Musician's
Friend, SameDay Music, ZZ, and etc.?

I'm of the do-it-now presuasion. As I said before, turnkey systems
don't and IMO shouldn't be your only mode of operation. However even
just a complete description of your turnkey systems(s) will drive
the point home to a lot of the purchasing public. Anybody with a
brain will look at them and say "I could do that myself for a
heckuva lot less money", and run right out and do it. You still sell
a pair of AudioRail boxes, which is what you wanted to do, right?

This could be a success for you even if you never actually sell one
turnkey system, right?

You do have a point here. I suppose presenting a turnkey system as a
sales option is a valid presentation method, and then any savvy user
"with a brain" will go buy the parts himself, rather than wait for us
to do it for him and charge him extra for it.

Exactly. Look at your markup (if it ever comes to that!) as a tax on people
who are risk-adverse. That's a legitimate business principle, most often
known as "Insurance".