This is out of online distro, but check out The Stones, a huge brand name
promoting a huge brand name DVD 40 Licks DVD.

The Stones are doing this themselves only going thru Best Buy so there really
is no distribution just pack and ship to one chain.

Have you seen what they are spending on advertising?

Full page ads in major market newspapers, radio and TV advertising, they must
be spending 3 million or more.

Even the Stones can't take a new piece of product and put it out somewhere
without letting their fans know it's there.

Think about the rest of us.


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"I know enough to know I don't know enough"