This is out of online distro, but check out The Stones, a huge brand name
promoting a huge brand name DVD 40 Licks DVD.

The Stones are doing this themselves only going thru Best Buy so there really
is no distribution just pack and ship to one chain.

Have you seen what they are spending on advertising?

Full page ads in major market newspapers, radio and TV advertising, they must
be spending 3 million or more.

Even the Stones can't take a new piece of product and put it out somewhere
without letting their fans know it's there.

Think about the rest of us.


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"I know enough to know I don't know enough"

EggHd wrote:

Full page ads in major market newspapers, radio and TV advertising, they must
be spending 3 million or more.

Brand management is expensive. Toys R Us spends more than that on Take Out during
a marketing session.

Even the Stones can't take a new piece of product and put it out somewhere
without letting their fans know it's there.

Neither can Pepsi or Macdonalds.

Think about the rest of us.

The Stones are competing against Shania and the like....just not most of us. I'm
sure Dave Mathews gives them an itch or two as well. It comes down to knowing
your market, your budget, your supporters, and your banker.

--
Cheers and All
Nathan

" Elementary chaos theory tells us that all of Cakewalk will eventually turn
against their masters and run amok in an orgy of blood and kicking and the biting
with the metal teeth and the hurting and shoving."
-Professor Frink

Brand management is expensive.

It is.

The Stones are competing against Shania and the like....just not most of us


That's everyone's competition going into the marketplace.

It comes down to knowing
your market, your budget, your supporters, and your banker.

Exactly. How many units can you sell and what should you spend marketing to
the audience. It's same for everyone.




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"I know enough to know I don't know enough"