Re: Have you noticed a change in the magazines?

[LeBaron & Alrich]

EggHd > wrote:

> << They are in the publishing business &, umm, their goal is to sell
> magazines I guess! >>

> No, their goal is to sell advertising. Some of these mags give away the
> subscriptions to boost the eyeballs so the advertisers have big numbers to pay
> for.

"Yo, Dude, dig it: I'm going to sell _gear_ to people who can't afford
_magazines_!"

And it happens.

--
ha

[LeBaron & Alrich]

EggHd > wrote:

> Speaking of this subject....

> When i saw the thread about the RNC sales numbers, can anyone wonder why the
> magazines and advertisers are catering to the home/project studios these days?

And that's in perspective against FMR's very low magazine advertising
effort and low company profile. (At least they got some pro in their
profile.) But I imagine the numbers for some other pieces of kit are
even more impressive, thought the gear might not be so impressive.
Several somebodies must have sold at least one of something to go with
each of hundreds of thousands of ADAT's, etc.

--
hank alrich * secret mountain
audio recording * music production * sound reinforcement
"If laughter is the best medicine let's take a double dose"