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Posted to rec.audio.pro
J.C. Scott
 
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Default Clients and The Loudness Wars

I'm sure many here have talked with clients or others regarding their
hypercompressed mix and received comments such as the following:

"The reason it looks like a block of cement is probably because of the
limiting... Pretty much most modern music looks like that. Now, I'm not
saying that it's a good thing, but it just is how it is. The louder is
better attitude. Things almost need to be loud to compete now a days I
guess."

What advice do you normally offer your clients who make such observations?
Obviously if that's what they really, really want, you have to accomodate,
although it's obvious such attitude only serve to reinforce the problem.


 
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