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Default macintosh marketshare

news service reports macintosh is now at less than 4% marketshare. but
ipod is keeping the money going at apple.

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Garrett Cox
 
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iPod isn't a money maker neither is the iTunes music store. It's kind
of a whack marketing chain. At least this is how my Apple sales rep
explained it to me. The iTunes music store helps sell iPods which in
turn helps sell Macintoshes. Their biggest money makers are the desktop
and powerbook computers. A lot less over head on the computers when
compared to the mark-up. Where as the iPod they make a few bucks on
each sale, not to be taken litterally. I'm sure it's more than five
dollars per sale but far less than 200.

cheers

garrett



On 2004-12-10 16:45:56 -0800, said:

news service reports macintosh is now at less than 4% marketshare. but
ipod is keeping the money going at apple.



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transmogrifa
 
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4 percent of the marketshare is like 20 million computers a year world
wide. It is a big enough volume to make good products and make money.
Had it been 15 years ago than 4 percent might be problematic.



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david
 
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In article .com,
transmogrifa wrote:

4 percent of the marketshare is like 20 million computers a year world
wide. It is a big enough volume to make good products and make money.
Had it been 15 years ago than 4 percent might be problematic.




I pretty sure Apple shipped a little over 800,000 Macs last quarter.
And a hair over 2 million ipods.




David Correia
Celebration Sound
Warren, Rhode Island


www.CelebrationSound.com
  #7   Report Post  
Digidog27
 
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david, your figures are pretty much on,
but they are for the last quarter only.

http://cnews.canoe.ca/CNEWS/TechNews...667793-ap.html
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Scott Dorsey
 
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transmogrifa wrote:
4 percent of the marketshare is like 20 million computers a year world
wide. It is a big enough volume to make good products and make money.
Had it been 15 years ago than 4 percent might be problematic.


Precisely. It is still sort of depressing to see how Microsoft and Intel
have taken the industry over.

The guys making Amiga machines today, though, would drool for 4% of the
marketplace...
--scott
--
"C'est un Nagra. C'est suisse, et tres, tres precis."
  #9   Report Post  
Digidog27
 
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david, your figures are pretty much on,
but they are for the last quarter only.

http://cnews.canoe.ca/CNEWS/TechNews...667793-ap.html
BRBR

which is pretty much what you said....
it was early, i thought you meant for the year.....
i'm awake now....
  #10   Report Post  
Richard Crowley
 
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"Digidog27" wrote ...
david, your figures are pretty much on,
but they are for the last quarter only.

http://cnews.canoe.ca/CNEWS/TechNews...667793-ap.html

which is pretty much what you said....
it was early, i thought you meant for the year.....
i'm awake now....


"Apple officials believe the popularity of the company's music
products, which also includes the online ITunes Music Store,
is also creating a "halo effect," translating to more sales for the
computer business, Oppenheimer said. "

Wait till they find out that Apple charges $100 to replace the
battery. The halo may turn out to be a liability.




  #11   Report Post  
Particle Salad
 
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Wait till they find out that Apple charges $100 to replace the
battery. The halo may turn out to be a liability.


Wait 'till they find out they can buy a newer battery with significantly
more capacity for $35 and change it out themselves....


  #12   Report Post  
transmogrifa
 
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The battery of the ipod or the computers? The battery of a Sony laptop
cost 199 to replace. 100 would be a deal.
Mike http://www.mmeproductions.com

  #13   Report Post  
david
 
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In article , Digidog27
wrote:

david, your figures are pretty much on,
but they are for the last quarter only.

http://cnews.canoe.ca/CNEWS/TechNews...667793-ap.html
BRBR

which is pretty much what you said....
it was early, i thought you meant for the year.....
i'm awake now....




I've done the same thing myself.

I keep close touch cuz I own the stock. It's been breath taking the
last 2 years.





David Correia
Celebration Sound
Warren, Rhode Island


www.CelebrationSound.com
  #14   Report Post  
david
 
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In article , Particle
Salad wrote:

Wait till they find out that Apple charges $100 to replace the
battery. The halo may turn out to be a liability.


Wait 'till they find out they can buy a newer battery with significantly
more capacity for $35 and change it out themselves...



One of the unmentioned powers of the iPod is the diverse 3rd party
business ecosystem that has grown around it. All kinds of products from
all kinds of companies. From BMW to Bose.

As Mark mentioned above, replacement iPod batteries are easy to get and
cheap. e.g.

http://eshop.macsales.com/shop/ipod/




David Correia
Celebration Sound
Warren, Rhode Island


www.CelebrationSound.com
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reddred
 
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"Garrett Cox" wrote in message
news:2004121017594216807%garrcox@yahoocom...
iPod isn't a money maker neither is the iTunes music store. It's kind
of a whack marketing chain. At least this is how my Apple sales rep
explained it to me. The iTunes music store helps sell iPods which in
turn helps sell Macintoshes.


Well, that's the theory, but most of Apple's significant wad of ready cash
came from iPods this year, not macs. And only a very tiny bit came from
iTunes.

So what's the next rabbit from the hat?

jb



Their biggest money makers are the desktop
and powerbook computers. A lot less over head on the computers when
compared to the mark-up. Where as the iPod they make a few bucks on
each sale, not to be taken litterally. I'm sure it's more than five
dollars per sale but far less than 200.

cheers

garrett



On 2004-12-10 16:45:56 -0800, said:

news service reports macintosh is now at less than 4% marketshare. but
ipod is keeping the money going at apple.







  #16   Report Post  
Scott Dorsey
 
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reddred wrote:
"Garrett Cox" wrote in message
iPod isn't a money maker neither is the iTunes music store. It's kind
of a whack marketing chain. At least this is how my Apple sales rep
explained it to me. The iTunes music store helps sell iPods which in
turn helps sell Macintoshes.


Well, that's the theory, but most of Apple's significant wad of ready cash
came from iPods this year, not macs. And only a very tiny bit came from
iTunes.

So what's the next rabbit from the hat?


A follow-on to the Newton.
Apple is really good at pulling disconnected rabbits out of hats, and they
have been doing so since they started. Aside from a couple mistakes, like
the Apple III and the Mac Portable, they've done surprisingly well at it.
--scott


--
"C'est un Nagra. C'est suisse, et tres, tres precis."
  #17   Report Post  
reddred
 
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"david" wrote in message
...
In article , reddred
wrote:

"Garrett Cox" wrote in message
news:2004121017594216807%garrcox@yahoocom...
iPod isn't a money maker neither is the iTunes music store. It's kind
of a whack marketing chain. At least this is how my Apple sales rep
explained it to me. The iTunes music store helps sell iPods which in
turn helps sell Macintoshes.


Well, that's the theory, but most of Apple's significant wad of ready

cash
came from iPods this year, not macs. And only a very tiny bit came from
iTunes.

So what's the next rabbit from the hat?

jb



But separating out the iPod earnings is hard to do, and it something
the company has not done.


We know that Macs represent roughly half of Apple's sales. Sales for macs
are up marginally this year, like the PC industry, but Apple's operating
income has gone up roughly 400 percent, and revenues rose 33 percent.

Parts costs for computer manufacturers have gone up, so the margin on the
machines is lower, and lower still because of demanding new price points. I
think it's logical to assume that the margins are pretty big on a box like
the iPod. There's not much in there, and most of the R&D was in design. That
huge rollout, a 400 percent increase in income, is not due to macs or logic
express taking over the world. And the 1/3rd increase in revenue is not due
to macs being sold, it is due to relatively cheap little boxes being sold
for $400 apiece.

I know I could probably get by on the interest generated by $5
billion ;


I sure would have a kickass studio.


As to the next rabbit, Wall St. says it's lots and lots more iPods.
Apple with sell more in 2005, and supposedly even more in 2006 and even
more in 2007. Personally, I think that's an easy one.


The price points are going to come down, they have to. I'm wondering if
we'll see more of the iPod licensing like Apple and HP have done.

And those Apple Retail Stores are boosting their numbers every quarter,
and the company continues to open more.


I don't know if those are making money or not yet.

Add to this what Wall St. is calling "a halo effect" - happy iPod
owners become a source of more Mac sales. And Jobs obviously has a few
more tricks up his sleeve. A kind of natural iteration imo is a combo
iPod/Cellphone.


You can go anywhere with it, I'm guessing a larger screen and some kind of
expansion port for wifi. That would fit in with a cell, but they might have
to partner with someone to make it work right.



Given the huge run up in AAPL the past 2 years - trust me, if you owned
the stock you noticed it ; - there was a surprising article in the
Wall St. Journal 2 days ago intimating the stock has considerably more
upside.


I think there's a lot more growth, but nothing like this year. They need to
make another great big fat rabbit, or they need to buy someone.

jb



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reddred
 
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"Scott Dorsey" wrote in message
...
reddred wrote:
"Garrett Cox" wrote in message
iPod isn't a money maker neither is the iTunes music store. It's kind
of a whack marketing chain. At least this is how my Apple sales rep
explained it to me. The iTunes music store helps sell iPods which in
turn helps sell Macintoshes.


Well, that's the theory, but most of Apple's significant wad of ready

cash
came from iPods this year, not macs. And only a very tiny bit came from
iTunes.

So what's the next rabbit from the hat?


A follow-on to the Newton.


That's like what I was thinking, or in the short term partner with Sirius to
compete with XM's portable players. But yeah, I don't see any reason not to
have a pc inside an iPod.


Apple is really good at pulling disconnected rabbits out of hats, and they
have been doing so since they started. Aside from a couple mistakes, like
the Apple III


I don't think they supported that much. Things like the Newton were just too
weird at the time for people to embrace. I kind of like what they're doing
now, coming at it from the entertainment gadget angle.

jb






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Scott Dorsey
 
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reddred wrote:
"Scott Dorsey" wrote in message

Apple is really good at pulling disconnected rabbits out of hats, and they
have been doing so since they started. Aside from a couple mistakes, like
the Apple III


I don't think they supported that much. Things like the Newton were just too
weird at the time for people to embrace. I kind of like what they're doing
now, coming at it from the entertainment gadget angle.


They didn't support the III at all, as far as I could tell, which is why
nobody bought it. It could do everything the Apple II could do, for a
whole lot more money. That's not a good marketing plan.

Apple does not seem to really do careful investigation of the market before
making products; they make products that are neat and some of them find a
market share and some of them tank. And _some_ of them, like the Newton
and like Hypercard, start out poorly, build momentum, and then get discontinued
just as they are starting to develop a market. The Ipod caught on, but if
it hadn't, I am sure Apple has plenty more things waiting in the wings.
Some will be great and some will be useless.
--scott
--
"C'est un Nagra. C'est suisse, et tres, tres precis."
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reddred
 
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"Scott Dorsey" wrote in message
...
reddred wrote:
"Scott Dorsey" wrote in message

Apple is really good at pulling disconnected rabbits out of hats, and

they
have been doing so since they started. Aside from a couple mistakes,

like
the Apple III


I don't think they supported that much. Things like the Newton were just

too
weird at the time for people to embrace. I kind of like what they're

doing
now, coming at it from the entertainment gadget angle.


They didn't support the III at all, as far as I could tell, which is why
nobody bought it. It could do everything the Apple II could do, for a
whole lot more money. That's not a good marketing plan.


The emulation mode was a dumb idea, too. I think a IIe was basically what
the III should have been.


Apple does not seem to really do careful investigation of the market

before
making products; they make products that are neat and some of them find a
market share and some of them tank.


That's one of the things I like about them. It's more like media companies
used to be, it's very odd for a technology company to be like that once they
are any size at all. It seems to work for them, though.

jb




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Eric Desrochers
 
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iPod isn't a money maker neither is the iTunes music store.
Well, that's the theory, but most of Apple's significant wad of ready cash
came from iPods this year, not macs.

But separating out the iPod earnings is hard to do, and it something
the company has not done.


Err, they just did it.

Quote :

Of the $8.279 billion in net sales reported for FY04, Apple's Macintosh
line -- Power Macs, PowerBooks, iMacs, eMacs and iBooks -- brought in
$4.923 billion. The iPod brought in another $1.3 billion for the company
in FY04. Its iTunes Music Store and other iPod-related accessories and
services brought in another $278 million. The remainder came from sales
of peripherals, software and services.

End of quote.

From http://www.macworld.com/news/2004/12/03/10k/index.php

Regards,
--
Eric (Dero) Desrochers
http://homepage.mac.com/dero72

Hiroshima 45, Tchernobyl 86, Windows 95
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david
 
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In article , Scott Dorsey
wrote:

So what's the next rabbit from the hat?


A follow-on to the Newton.


--scott



No chance for a Newton like device anytime soon, accord to Jobs on
multiple occasions over the past few years. And when you look at the
marketplace, you gotta tip your hat for the Steve-ing the Newton,
Scully's baby.

One of the things Apple's been doing is keeping the iPod "pure" by not
filling it with a whole bunch of other functions. 3rd parties are
hacking little programs into it but not yet Apple.

Supposedly they are watching to see how the new photo iPod does before
mucking the waters further. I always thought it obvious that they add
an am/fm tuner to the thing.





David Correia
Celebration Sound
Warren, Rhode Island


www.CelebrationSound.com
  #23   Report Post  
Logan Shaw
 
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reddred wrote:
I don't think they supported that much. Things like the Newton were just too
weird at the time for people to embrace.


If by "weird" you mean "expensive and falling far short of its promise
of recognizing handwriting", then I agree. ;-)

And yeah, I know they released some update where the handwriting
recognitiong was much-improved, but by that time it already had
a reputation for being an impractical gadget that was desirable
only to hard-core gadget freaks.

- Logan

  #24   Report Post  
david
 
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In article , Eric Desrochers
wrote:

iPod isn't a money maker neither is the iTunes music store.
Well, that's the theory, but most of Apple's significant wad of ready cash
came from iPods this year, not macs.

But separating out the iPod earnings is hard to do, and it something
the company has not done.


Err, they just did it.

Quote :

Of the $8.279 billion in net sales reported for FY04, Apple's Macintosh
line -- Power Macs, PowerBooks, iMacs, eMacs and iBooks -- brought in
$4.923 billion. The iPod brought in another $1.3 billion for the company
in FY04. Its iTunes Music Store and other iPod-related accessories and
services brought in another $278 million. The remainder came from sales
of peripherals, software and services.

End of quote.

From http://www.macworld.com/news/2004/12/03/10k/index.php

Regards,
--
Eric (Dero) Desrochers
http://homepage.mac.com/dero72





By earnings, we weren't speaking gross numbers, but actual percent of
Apple's net.




David Correia
Celebration Sound
Warren, Rhode Island


www.CelebrationSound.com
  #25   Report Post  
hank alrich
 
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reddred wrote:

I know I could probably get by on the interest generated by $5
billion ;


I sure would have a kickass studio.


While the money lasted...

--
ha


  #26   Report Post  
manny
 
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"david" wrote in message
...
Inarticle , reddred
wrote:

"Garrett wrote in message
news:2004121017594216807%garrcox@yahoocom...
iPod isn't amoney maker neither is the iTunes music store. It's kind
of awhack marketing chain. At least this is how my Apple sales rep
explained it to me. The iTunes music store helps sell iPods which in
turn helps sell Macintoshes.



more tricks up his sleeve.A kind of natural iteration imo is a combo
iPod/Cellphone.

You can go anywhere with it, I'm guessing a larger screen and some kindof
expansion port for wifi. That would fit in with a cell, but theymight have
to partner with someone to make it work right.

Theobvious one to me is a "satellite Radio i-pod" Of course Sirus and XMwill have to merge sometime soon.

The all in one i-pod goesBlackberry, Cell Phone - Newton type thing must be on the Horizon too.

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