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The Pros and Usenet
As I've said before, the real pros avoid Usenet for good reason.
If you are in sales, you open yourself to every challenge, fair or foul. That's why sales people control their environment. That's also why it's damn near impossible to buy ad time on the radio or in newspapers for Buy Nothing Day. "Buy Nothing Day", for the uninitiated, is the day after Thanksgiving in the US, actually traditionally the busiest day in retailing in the United States. BND promoters try to run ads for their alternative view of the day,and despite their willingness to pay real US dollars to radio stations, TV stations, and newspapers, usually they are quite unsuccessful. Stations will not sell them airtime, despite the total lack of obscenity, subversion, or libelous or actionable content in their ads. Stations implicitly fear that their mainstream advertisers- i.e., those buying ad space the other 364 days-will frown heavily, very heavily, on the station for accepting such ads. Now this on one level seems comical and even mildly offensive, but on another is quite understandable. Radio and TV stations, and newspapers, are controlled sources to a great extent and that's precisely why retailers will advertise there. In Kansas City, one station had an old goof named Stan Kramer as their "consumer advocate" for years. Their tagline was , Wait until Stan Kramer hears about THIS!" as if this would somehow incite merchants to fairness and commercial decency in dealing with the denizens of Kansas City. Of course, 'Stan Kramer' was a hilarious punchline to merchants, because they knew that as long as they were either actual or potential customers for ad space on that station, old Stan was a toothless basset hound. On Usenet, there is no station management to keep the hounds off you (as long as the newsgroup is not moderated, and by a sympathetic moderator to boot). Promote some widget and anyone can tell the world how ****ty your widget is as well as you can extol that. build a case for your technical prowess and anyone can undermine it. |
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