[BretLudwig]

Turn Me Up!„¢
By John Atwood

"Turn Me Up! The issue of over-compression in recent pop music is
getting around in the business, with the latest reaction being the
formation of a non-profit group, named €œTurn Me Up„¢€� to encourage
better dynamics. From their web site:

Turn Me Up!„¢ is a non-profit music industry organization campaigning
to give artists back the choice to release more dynamic records. To be
clear, its not our goal to discourage loud records; they are, of
course, a valid choice for many artists. We simply want to make the choice
for a more dynamic record an option for artists.

Today, artists generally feel they have to master their records to be
as loud as everybody elses. This certainly works for many artists.
However, there are many other artists who feel their music would be better
served by a more dynamic record, but who dont feel like that option is
available to them.

This all comes down to the moment a consumer hears a record, and the
fear that if the record is more dynamic, the consumer wont know to just
turn up the volume. This is an understandable concern, and one Turn Me Up!
is working to resolve.

How this will be accomplished is not very clear, although the presence of
an official Turn Me Up! certification and cool-looking logo (at the top of
this article) may help break the positive feedback cycle that seem to make
record labels and artists want to compress their music to the max. The
fact that the metric for determining whether a recording merits
certification has still not been decided is troubling and needs to decided
soon for the effort to take off. I really hope it succeeds, since the
industry is killing itself with its current compressed mess.

The front page of Turn Me Ups home page has a very comprehensive set of
links to articles and papers on the issue of over-compression, highly
recommended for those interested in this issue."


Posted: June 9, 2008 at 8:06 pm in Audio News, Digital Audio |
http://www.clarisonus.com/blog/?p=247

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