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![]() With any business, to have sales that sustain you, you have to solve a problem that the client perceives as a problem, one that he values enough to pay to have it go away. No matter how good you are, how great your facilities or prices are to your mind, all that matters in business is the perception of the potential client and how much he values his problem be taken away by you. I am afraid you are thinking too much in terms of the lifestyle and hobby aspect of recording from a past period and environment. If you can't think of a set of problems you can solve for clients who want them solved, what about doing something more pleasurable such as recording as a hobby, have fun, and seek something else for the income? There is little need or desire for recording services now, it is a fact, and wishing for the return of another era is not going to change the whole society which generally does not care. A few people will figure out a niche service to provide based on an identified need(from the client's perspective) and do well, but very few do this. How would you go about finding some narrowly defined specialty service that fits the needs of specific potential clients? What traits and skills can you offer that are unique. For example, success in anything is based on perceived uniqueness. The rarer a set of skills for which there are problems they can be applied to, the higher the income and demand. Top athletes get much more than those perceived as lower rung, despite on any given play, the lower perceived ranked player might excel. It is very hard to become generally known as the go-to-guy in recording. Even a top 50 among 100,000 is not likely to have a secure income. But the top is an easier ranking to achieve when the skill set and target audience is more narrowly defined. Don't try to compete on general terms, compete where you have an advantage, which is combining some typical skills you might have that are pretty rare in combination. Say you are into recording...along with 200,000 others. You might have an advanced hobby in rebuilding old aircraft....along with 50,000 others. But you might be 1 of 10 pro recording engineers who also have a network of aircraft builders, publications, clubs etc. That is pretty unique. What if you looked around and found that air shows and rebuilder clubs were seeing fewer of the rare old birds showing up at the meets. You might figure out that if you were to create a library of quality recordings of the sounds of some of those craft would be of interest to film companies, selling CDs at meets, mail order, licensing etc. I suggested the same sort of thing to a friend who was a middle rung recording engineer, never quite getting the national acts he aspired to and was feeling despair in not ever being able to make it a career. In this case his inside hobby, with years of expertise, was model railroading. He parlayed that combination of fairly routine interests and knowledge into being rare well regarded as the go-to guy if you were a manufacturer who wanted to license classic locomotive sounds for their models, or films, selling tapes(that was a while ago), and CD at hobby shows. He has carved out a real niche and earns, has more free time and travel opportunities more than he ever did as a music recording engineer. There are so many ways to make it, or at least be happy and secure that require a new way of looking at the task and goal. A typical job and education path really does not work much anymore as a way to a good career with some stability and growth. Good luck |
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