In article ,
Lionel wrote:

In , MINe 109 wrote :

In article ,
Lionel wrote:

CA wine is regularly improving its quality and since our major sin is
gourmandise.... ;-)

Here's one way Gallo improves its quality:

http://www.modbee.com/business/story...10027206c.html

Very good example of marketing cleverness.

Fortunately, Gallo is not uniformly clever. The first wine on this list
is a lesser Gallo marketing effort:

http://www.wholefoodsmarket.com/prod...ne/holidays05/

The back label makes fun of people who talk like tasting notes. Too bad
those are the people who are going to sell their product.

Stephen

"MINe 109" wrote in message
news:smcatut-E1962E.06553107112005@news-fe-:
: Very good example of marketing cleverness.
:
: Fortunately, Gallo is not uniformly clever. The first wine on this list
: is a lesser Gallo marketing effort:
:
: http://www.wholefoodsmarket.com/prod...ne/holidays05/
:
: The back label makes fun of people who talk like tasting notes. Too bad
: those are the people who are going to sell their product.
:
: Stephen

there is a commercial running in NL, something like this:

{central theme to these series of commercials for an insurance company:
whatever the trouble, insured with us, your solution is just a call away}

guy arrives at his car trunk, with a loaded shopping cart, in a parking
garage
he let's go of it momentarily, it starts rolling down a slope, camera
dramatically following the cart .. on collision course with a nice
white car, with an oldster completely unaware of the incoming cart

just in time, he sees it coming, backs up his car quite speedily,
the camera follows the cart harmlessly crashing into a wall.. pffeww

then a zoom in on the backed up car -
smashed right into the front of a ferrari

....even Apeldoorn bellen :-)

what's quite clever, there is now a competition where one can
send in a scenario to the agency producing these commercials
from which new commercials are made :-) cool.

Rudy