[Luxey]

That's called marketing. Different companies, different strategies, same targets.
The Beatles
They are famous -
everybody say they have a good sound -
ther's so much talk about their creativity
on their equipment,

.... now lets goback....,

I'll have equipment (or emulation of it),
I'll be creative,
I'll sound good,
I'll be famous...
I'll be The Beatless?!

Nobody goes that last step, or three.