"Harry Lavo" wrote in message
. ..
"Arny Krueger" wrote in message
news
"MiNe 109" wrote in message
...
In article ,
"Arny Krueger" wrote:
Study shows how sighted evaluations are biased:
http://www.cnn.com/2007/HEALTH/diet....choolers.ap/in
dex.html
Or, alternatively, how powerful branding is to the consumer experience.
Yes, branding is so powerful that it can make people perceive differences
that have zero basis in fact, in sighted evaluations.
Marketers know better. "Branding" doesn't work if it is not congruent
with reality over a period of time.
I agree that McDonald's marketing wouldn't work if their product tasted
appreciably worse. Beyond that, its easy to believe that ads could convince
people that an acceptable product was at least a little better than some of
its competition.