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Arny Krueger Arny Krueger is offline
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Default A New "McDonald's Argument"


"MiNe 109" wrote in message
...
In article ,
"Arny Krueger" wrote:

Study shows how sighted evaluations are biased:

http://www.cnn.com/2007/HEALTH/diet....choolers.ap/in
dex.html


Or, alternatively, how powerful branding is to the consumer experience.


Yes, branding is so powerful that it can make people perceive differences
that have zero basis in fact, in sighted evaluations.