Some excellent sound engineers, rich money-filled businessmen, and
great marketing men should get together and bring out a new audio brand
to rival B&O.

So much of what they sell is related to the image, and feel that their
products GIVE to the buyers. Obviously the sound must be terrific, but
the whole aura that surrounds their products would tend to persuade
people that the product is better sounding. I reckon if they did a test
of 100 people....blind-folded them, played music from two amps (which
were identical), said one was B&O and one was a lesser (but still
strong) brand, 99% would chose the B&O as the better. Assumign they
knew of B&O.

Perception ... that is the key to successful marketing. B&O is to
speakers and sound equipment what Coke is to soft drinks.