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In article , says...

FACTS:
1. Bose is the number one speaker brand in the world.

Number one advertising brand. No argument there.

2. Bose sell more speakers than all the other speaker companies combined.

I doubt it. I'm sure the guys who make computer speakers, which of
comparable quality to bose, sell more speakers than bose.

3. If Bose were bad, people would quit buying them. This has not happened.

I've got a bridge to sell you if you believe that. bose advertises more
than anyone else. that is why they sell as many as they do.

4. Bose has more repeat customers than any other brand or company.

Based on raw numbers or percentages?

5. Therefore Bose is the best speaker.

The real question is best at what? It certainly isn't sound reproduction.
Ask their ad agency and they will say they are the best spenders.
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Alex