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classic rock radio in L.A.
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Mike Rivers
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writes:
WBJC
WBJC
WBJC
WBJC...
They don't have a good enough signal here. I should probably try it on
my car radio though. That almost picks up WRNR around here but not quite.
GMS -used-to be real real good about both being hard on how an ad's
character (both in copy/style/read as well as bed music) fit the station's
personality. That and they had a pretty clean air chain. Last 4 years or so
I've noticed their air sound getting classical-aggressive in processing
(harsh and boomy) as well as as you say airing anything the client tosses
I listened to the AM station as a kid and through college. I have one
of their original Happy Birthday Beethoven bumper stickers. I guess I
stopped listening to WGMS FM when Spiritous Cheese came on board at
WHFS and I never went back to WGMS until recently, so I missed the
progression (or regression).
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