John,
Please explain how a magazine with zero readers would retain advertisers.

Yours,
Dan Popp
Colors Audio
USA

John Halliburton wrote:

After all, these good folks
work for us.

Critiques of editorial content notwithstanding, your argument is flawed, as
the above statement just isn't true. Almost all magazines work for the
advertisers that spend the big bucks advertising. This of course presents
an almost inevitable sway in editorial content to favor said advertisers,
sometimes deliberate, sometimes unconsciously.

Don't bother pointing out exceptions, that isn't the point.

JHH