trotsky wrote:

Another ignorant statement. Mr. Zelniker already gave you the right
answer,

He gave us a cost for drivers. You yourself said you had to pay for
wire, cabinets(outsourced - no crime there since woodworking that many
cabinets would be insane), crossovers, posts/terminals, and so on.

My figure of $100 per speaker for the rest of the components is probably
not too far off. Not that that's cheap or anything. I've seen
$1000 speakers made out of a simple box of 1/8th inch MDF and glued
together with stuff that looks like Elmers Wood Glue. Yours do look
better made than that.

No problem with the site or design. I just think they are priced
too high to compete against the larger firms' offerings since they
have the ability to get the same or simmilar drivers for half your
cost.

So that leaves the simple fact that you need a gimmick or difference
to set yourself apart. Again, nothing wrong with that - most makers
do that. Maybe a better finish, or custom colors, or built-in surround
mounts or a different port configuration or add another speaker(3 way)
or a non-rectangular box or...

A perfect example is NoRH. Different cabinet. Cheap but adequate
drivers. Nice sound for the price.

***
From a marketing standpoint, I'd look into doing something like
a trapezoidal type box. Like sound dynamics. Basically a
Paradigm type design, but they get a premium because of the
non-rectangular design. This would be easy to accomplish and
put you in a niche with a few dozen competitors.

Well, that would be the easiest fix that I could think of to set
yourself apart. Maybe contour the port a bit as well(for
asthetics mostly) - simple things like that.