You, like your fellow mass-market drum-beaters, are completely missing
the point of a boutique brand like TrotskySpeakersInc. I'd explain it,
but since it's been explained dozens of times before only to be
greeted by frissons of fearfulness and squawks of outrage, I'll forego
the explanation.

Mass market drum beaters? What's mass market about spending $1350 on a stereo
pair of speakers? I would be willing to bet that is is only a very small
fraction of the entire population who spends that much money on speakers.
(although maybe more do in an audio newsgroup) Mass market is the mini system,
home theatre in a box, available at Best Buy type market.

If by mass market, you mean an established company which has become successful
enough to support itself after years of product development, and have decent
distribution, then perhaps I do support the mass market. I would certainly not
discriminate against a smaller start up type company, but its products must be
demonstrated to be superior, in some important way, on a level playing field.
If the new product is not clearly superior, I would prefer to fall back on the
support and reputation of an established company.

I fail to understand why simply stating that the credibility of a recently
established company's unheard product, would be increased reading by a
favourable third party test report, turns me into a "mass market drum beater"