wrote in message
m...

The point of the showrooms was to promote AR's image, and thereby
_increase_
sales.

OK, fine... did it work? Seems like something called "advertising"
would've
worked in that regard too...

They did both; AR and Dynaco advertised in all the hi-fi mags of the day,
and ran their salons in a couple of big cities as well.

Did it work? The speakers sold like hotcakes; lots and lots and lots of
people's first decent stereo was a pair of AR2ax's with a Dynaco amp and
preamp (and maybe turntable too), and lots of lawyers and psychiatrists had
AR3s. Many of them are still in service after a few woofer refoams. Oh, and
I believe the Dynaco Stereo 70 is still the best-selling power amp of all
time.

Yes, it worked.

Peace,
Paul