In article 4NwWc.1231$9P.136@trnddc04,
"Bill Lorentzen" wrote:

IN the early days of desktop computers, one of the first big chains found
that the less the sales people knew about computers, the more they sold. The
knowledgable guys gave the customer choices, and they got confused and had
to leave, "to think about it." Then they went to another store where the
salesguy said "Buy an IBM." They knew what IBM was, so they bought it.

The reason Analogeazer didn't buy was he knew too much. Most people know
nothing about audio, so, equally ignorant sales people are best for them.

selling is far eyond knowing the technical aspects of your lines
it is way more about addressing basic hunam traits of wanting to feel
smart,doing the right thing,feeling good about oneself, fitting into a
desired group
the salesman who can identify these needs in the buyer and make the
buyer feel he is satisfying one of these needs will get the sale
some buyers are very spec and tech orientated and for them a salesman
with "the facts and just the facts" works best
most buyers are not as much concerned if you know a comb filter from a
hair dryer.
they are trying to do one of the above basic human traits,and if you
can help them to that end , a career in sales can be very fulfilling
both finacially and personally
if you can not see these needs as primary to the sale, or are
uncomfortable getting so far into your customers mindset, you best stick
to applications support.
George