Brand management is expensive.

It is.

The Stones are competing against Shania and the like....just not most of us


That's everyone's competition going into the marketplace.

It comes down to knowing
your market, your budget, your supporters, and your banker.

Exactly. How many units can you sell and what should you spend marketing to
the audience. It's same for everyone.




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"I know enough to know I don't know enough"