SAD truth about AM nighttime - almost nobody is listening

[SFTV_troy]

David Eduardo wrote:
>
> The standard daypart is 7 to Midnight.
>
> Using the 6th largest city, Houston, as an example, between 7 PM
> and midnight...as a percentage of all persons, whether using radio or
> not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all
> persons in that age group, whether listening or not.




Thank you. That's what I wanted. For comparison, television pulls
over 60% of all persons during 7 to midnight.

- 0.6% listening to AM during primetime
- over 30% watching broadcast TV (fox, cw, ...)
- over 60% watching all tv (including cable)


Is it any wonder the AM stations feel the need to improve the quality
of the sound (digital upgrade), in hopes of bringing in more listeners.

[Steve[_12_]]

On Oct 3, 5:54 am, SFTV_troy > wrote:

> Is it any wonder the AM stations feel the need to improve the quality
> of the sound (digital upgrade), in hopes of bringing in more listeners.

How will severely curtailing their coverage area and sticking their
heads in the sand bring in more listeners?

[Richard Crowley]

THIS DISCUSSION IS OFF-TOPIC FOR REC.AUDIO.TECH
(AND REC.AUDIO.CAR, FOR THAT MATTER)
PLEASE DROP REC.AUDIO.TECH FROM THIS DISCUSSION

[David Eduardo]

> wrote in message
oups.com...
> On Oct 3, 5:54?am, SFTV_troy > wrote:
>> David Eduardo wrote:
>>
>> > The standard daypart is 7 to Midnight.
>>
>> > Using the 6th largest city, Houston, as an example, between 7 PM
>> > and midnight...as a percentage of all persons, whether using radio or
>> > not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all
>> > persons in that age group, whether listening or not.
>>
>> Thank you. That's what I wanted. For comparison, television pulls
>> over 60% of all persons during 7 to midnight.
>>
>> - 0.6% listening to AM during primetime
>> - over 30% watching broadcast TV (fox, cw, ...)
>> - over 60% watching all tv (including cable)
>>
>> Is it any wonder the AM stations feel the need to improve the quality
>> of the sound (digital upgrade), in hopes of bringing in more listeners.
>
> Listeners do not care about audio quality, but program quality - it
> is the music formatted FMs that are screwed from attacks from iPods,
> cell phone music streaming, and personalized music services such as
> Pandora, Slacker, and Last.FM - news/talk/sports/ AMs are highly
> rated. You have it ass-backwards.

Then why have news talk stations all over the US moved totally to FM or are
transitioning with simulcasts? The answer is that they get a big increase in
25-54 listeners when on FM, as the under-55 crowd likes the programming, but
hates the sound quality. When they get it on FM, they listen.

And AM news talkers have about 60% or more of their audience in the 55 and
older demos, which is not an age group with much, if any, sales appeal.

Heck, just this week a 50 kw sports AM in Detroit moved to FM... because
they want to appeal more to younger-than-55 demographic groups.

[Brenda Ann]

"David Eduardo" > wrote in message
...
> Then why have news talk stations all over the US moved totally to FM or
> are transitioning with simulcasts? The answer is that they get a big
> increase in 25-54 listeners when on FM, as the under-55 crowd likes the
> programming, but hates the sound quality. When they get it on FM, they
> listen.
>

I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income. No
wonder so many businesses are going under, if that's the way they do
business.

[David Eduardo]

"Brenda Ann" > wrote in message
...
>
> "David Eduardo" > wrote in message
> ...
>> Then why have news talk stations all over the US moved totally to FM or
>> are transitioning with simulcasts? The answer is that they get a big
>> increase in 25-54 listeners when on FM, as the under-55 crowd likes the
>> programming, but hates the sound quality. When they get it on FM, they
>> listen.
>>
>
> I'm sure glad that the radio industry can afford to just toss away the
> largest segment of the population, with the most disposable income. No
> wonder so many businesses are going under, if that's the way they do
> business.

55+ is not salable to most advertisers, specifically agency clients with
demographic dictates that nearly 100% do not include 55+.

If there is no revenue, there is no market.

Advertisers have their reasons, and most are based on return on investment
which is almost universally poor against 55+.

[dxAce]

David Frackelton Gleason, the numerologist who poses as 'Eduardo', wrote:

> "Brenda Ann" > wrote in message
> ...
> >
> > "David Eduardo" > wrote in message
> > ...
> >> Then why have news talk stations all over the US moved totally to FM or
> >> are transitioning with simulcasts? The answer is that they get a big
> >> increase in 25-54 listeners when on FM, as the under-55 crowd likes the
> >> programming, but hates the sound quality. When they get it on FM, they
> >> listen.
> >>
> >
> > I'm sure glad that the radio industry can afford to just toss away the
> > largest segment of the population, with the most disposable income. No
> > wonder so many businesses are going under, if that's the way they do
> > business.
>
> 55+ is not salable to most advertisers, specifically agency clients with
> demographic dictates that nearly 100% do not include 55+.
>
> If there is no revenue, there is no market.
>
> Advertisers have their reasons, and most are based on return on investment
> which is almost universally poor against 55+.

Edweenie, it would seem as though 55 is your favourite number.

It would also seem to be the age at which you adopted the 'Eduardo' shtick.

dxAce
Michigan
USA

[Don Pearce]

On Wed, 03 Oct 2007 17:45:24 -0400, dxAce >
wrote:

>
>
>David Frackelton Gleason, the numerologist who poses as 'Eduardo', wrote:
>
>> "Brenda Ann" > wrote in message
>> ...
>> >
>> > "David Eduardo" > wrote in message
>> > ...
>> >> Then why have news talk stations all over the US moved totally to FM or
>> >> are transitioning with simulcasts? The answer is that they get a big
>> >> increase in 25-54 listeners when on FM, as the under-55 crowd likes the
>> >> programming, but hates the sound quality. When they get it on FM, they
>> >> listen.
>> >>
>> >
>> > I'm sure glad that the radio industry can afford to just toss away the
>> > largest segment of the population, with the most disposable income. No
>> > wonder so many businesses are going under, if that's the way they do
>> > business.
>>
>> 55+ is not salable to most advertisers, specifically agency clients with
>> demographic dictates that nearly 100% do not include 55+.
>>
>> If there is no revenue, there is no market.
>>
>> Advertisers have their reasons, and most are based on return on investment
>> which is almost universally poor against 55+.
>
>Edweenie, it would seem as though 55 is your favourite number.
>
>It would also seem to be the age at which you adopted the 'Eduardo' shtick.
>

But he is right. At 57 I fall neatly into that demographic. I have a
great disposable income, but I choose not to dispose. I can't remember
the last time I bought something with a "brand". We just aren't as
gullible as the children.

d

--
Pearce Consulting
http://www.pearce.uk.com

[[email protected]]

On Oct 3, 2:54 am, SFTV_troy > wrote:
> David Eduardo wrote:
>
> > The standard daypart is 7 to Midnight.
>
> > Using the 6th largest city, Houston, as an example, between 7 PM
> > and midnight...as a percentage of all persons, whether using radio or
> > not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all
> > persons in that age group, whether listening or not.
>
> Thank you. That's what I wanted. For comparison, television pulls
> over 60% of all persons during 7 to midnight.
>
> - 0.6% listening to AM during primetime
> - over 30% watching broadcast TV (fox, cw, ...)
> - over 60% watching all tv (including cable)
>
> Is it any wonder the AM stations feel the need to improve the quality
> of the sound (digital upgrade), in hopes of bringing in more listeners.

I listen to the radio if I'm doing something else. The new shows are
out, so I'm watching them right now, to see if any are going to be
worth adding to the list.

[RHF]

On Oct 3, 1:34 pm, "David Eduardo" > wrote:
> > wrote in message
>
> oups.com...
>
>
>
>
>
> > On Oct 3, 5:54?am, SFTV_troy > wrote:
> >> David Eduardo wrote:
>
> >> > The standard daypart is 7 to Midnight.
>
> >> > Using the 6th largest city, Houston, as an example, between 7 PM
> >> > and midnight...as a percentage of all persons, whether using radio or
> >> > not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all
> >> > persons in that age group, whether listening or not.
>
> >> Thank you. That's what I wanted. For comparison, television pulls
> >> over 60% of all persons during 7 to midnight.
>
> >> - 0.6% listening to AM during primetime
> >> - over 30% watching broadcast TV (fox, cw, ...)
> >> - over 60% watching all tv (including cable)
>
> >> Is it any wonder the AM stations feel the need to improve the quality
> >> of the sound (digital upgrade), in hopes of bringing in more listeners.
>
> > Listeners do not care about audio quality, but program quality - it
> > is the music formatted FMs that are screwed from attacks from iPods,
> > cell phone music streaming, and personalized music services such as
> > Pandora, Slacker, and Last.FM - news/talk/sports/ AMs are highly
> > rated. You have it ass-backwards.
>
> Then why have news talk stations all over the US moved totally to FM or are
> transitioning with simulcasts? The answer is that they get a big increase in
> 25-54 listeners when on FM, as the under-55 crowd likes the programming, but
> hates the sound quality. When they get it on FM, they listen.
>
> And AM news talkers have about 60% or more of their audience in the 55 and
> older demos, which is not an age group with much, if any, sales appeal.
>
> Heck, just this week a 50 kw sports AM in Detroit moved to FM... because
> they want to appeal more to younger-than-55 demographic groups.- Hide quoted text -
>
> - Show quoted text -

d"Eduado,

Think about the Political 'import' of what you are saying.

* News/Talk Radio on AM/MW Conservatized
the Over-50 Demographic Groups.

* News/Talk Radio on FM could Conservatized
the Over-25 Demographic Groups.

Clearly the Democrats will Ban Conservative New/Talk
on the FM Radio Band { Except for Liberal NPR & PRI :o}

the times they are a changing . . .
- i heard that on the radio ~ RHF

[SFTV_troy]

Steve wrote:
> On Oct 3, 5:54 am, SFTV_troy > wrote:
>
> > Is it any wonder the AM stations feel the need to improve the quality
> > of the sound (digital upgrade), in hopes of bringing in more listeners.
>
> How will severely curtailing their coverage area and sticking
> their heads in the sand bring in more listeners?



If you knew anything about HD Radio (and it seems you do not), then
you'd know the coverage area will be the same as AM, once they turn
off the analog, and constrain the stations to 10 kHz per.

Right now, the biggest obstacle to Digital AM, is the backwards-
compatibility with analog (forcing the channels to be 20 kHz wide).
If the analog was eliminated, the channels would fit very nicely, and
there'd be no more overlap.

[SFTV_troy]

Brenda Ann wrote:
> "David Eduardo" > wrote in message
> ...
> > Then why have news talk stations all over the US moved totally to FM or
> > are transitioning with simulcasts? The answer is that they get a big
> > increase in 25-54 listeners when on FM, as the under-55 crowd likes the
> > programming, but hates the sound quality. When they get it on FM, they
> > listen.
> >
>
> I'm sure glad that the radio industry can afford to just toss away the
> largest segment of the population, with the most disposable income


Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.

[SFTV_troy]

Don Pearce wrote:
>
> But he is right. At 57 I fall neatly into that demographic. I have a
> great disposable income, but I choose not to dispose. I can't remember
> the last time I bought something with a "brand". We just aren't as
> gullible as the children.



Well said.

Advertisers favorite age group is 15-35, because they have NO brand
loyalty, and are easily persuaded to switch brands.

Advertising to over 45 is like trying to convince President Bush to
join the Democratic party. It's a waste of money, because the over 45
group are "set in their ways".

[Telamon]

In article >,
"David Eduardo" > wrote:

> > wrote in message
> oups.com...
> > On Oct 3, 5:54?am, SFTV_troy > wrote:
> >> David Eduardo wrote:
> >>
> >> > The standard daypart is 7 to Midnight.
> >>
> >> > Using the 6th largest city, Houston, as an example, between 7 PM
> >> > and midnight...as a percentage of all persons, whether using radio or
> >> > not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all
> >> > persons in that age group, whether listening or not.
> >>
> >> Thank you. That's what I wanted. For comparison, television pulls
> >> over 60% of all persons during 7 to midnight.
> >>
> >> - 0.6% listening to AM during primetime
> >> - over 30% watching broadcast TV (fox, cw, ...)
> >> - over 60% watching all tv (including cable)
> >>
> >> Is it any wonder the AM stations feel the need to improve the quality
> >> of the sound (digital upgrade), in hopes of bringing in more listeners.
> >
> > Listeners do not care about audio quality, but program quality - it
> > is the music formatted FMs that are screwed from attacks from iPods,
> > cell phone music streaming, and personalized music services such as
> > Pandora, Slacker, and Last.FM - news/talk/sports/ AMs are highly
> > rated. You have it ass-backwards.
>
> Then why have news talk stations all over the US moved totally to FM or are
> transitioning with simulcasts?

< Snip >

Then why hasn't this totally happened in souther California...Dude.

--
Telamon
Ventura, California

[Telamon]

In article om>,
Steve > wrote:

> On Oct 4, 10:15 am, SFTV_troy > wrote:
> > Don Pearce wrote:
> >
> > > But he is right. At 57 I fall neatly into that demographic. I have a
> > > great disposable income, but I choose not to dispose. I can't remember
> > > the last time I bought something with a "brand". We just aren't as
> > > gullible as the children.
> >
> > Well said.
> >
> > Advertisers favorite age group is 15-35, because they have NO brand
> > loyalty, and are easily persuaded to switch brands.
> >
> > Advertising to over 45 is like trying to convince President Bush to
> > join the Democratic party. It's a waste of money, because the over 45
> > group are "set in their ways".
>
> Sounds like you must be over 45. Way over....

I figure he is at least 65.

--
Telamon
Ventura, California

[Telamon]

In article m>,
SFTV_troy > wrote:

> Brenda Ann wrote:
> > "David Eduardo" > wrote in message
> > ...
> > > Then why have news talk stations all over the US moved totally to FM or
> > > are transitioning with simulcasts? The answer is that they get a big
> > > increase in 25-54 listeners when on FM, as the under-55 crowd likes the
> > > programming, but hates the sound quality. When they get it on FM, they
> > > listen.
> > >
> >
> > I'm sure glad that the radio industry can afford to just toss away the
> > largest segment of the population, with the most disposable income
>
>
> Advertising to people over 45 is a waste. They are "set in their
> ways" and no amount of advertising is going to make them switch from
> Crest to Colgate. Advertising to someone over 45 will Not persuade
> them to switch brands. It's a waste of money.

Your posts are so convincing.

--
Telamon
Ventura, California

[Brenda Ann]

"IBOCcrock" > wrote in message
oups.com...
> On Oct 4, 10:13?am, SFTV_troy > wrote:
>> Brenda Ann wrote:
>> > "David Eduardo" > wrote in message
>> ...
>> > > Then why have news talk stations all over the US moved totally to FM
>> > > or
>> > > are transitioning with simulcasts? The answer is that they get a big
>> > > increase in 25-54 listeners when on FM, as the under-55 crowd likes
>> > > the
>> > > programming, but hates the sound quality. When they get it on FM,
>> > > they
>> > > listen.
>>
>> > I'm sure glad that the radio industry can afford to just toss away the
>> > largest segment of the population, with the most disposable income
>>
>> Advertising to people over 45 is a waste. They are "set in their
>> ways" and no amount of advertising is going to make them switch from
>> Crest to Colgate. Advertising to someone over 45 will Not persuade
>> them to switch brands. It's a waste of money.
>
> Good luck advertising to Gen Y, as they have shunned terrestrial radio
> in favor of iPods, cell phones, Satellite Radio, etc...

45-50 year olds are the ones you sell new whizbang TV's, cars,
refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying
different brands of toothpaste, and even some of the new flavors of soda and
such.

[RHF]

On Oct 4, 11:34 pm, "Brenda Ann" > wrote:
> "IBOCcrock" > wrote in message
>
> oups.com...
>
>
>
>
>
> > On Oct 4, 10:13?am, SFTV_troy > wrote:
> >> Brenda Ann wrote:
> >> > "David Eduardo" > wrote in message
> >> ...
> >> > > Then why have news talk stations all over the US moved totally to FM
> >> > > or
> >> > > are transitioning with simulcasts? The answer is that they get a big
> >> > > increase in 25-54 listeners when on FM, as the under-55 crowd likes
> >> > > the
> >> > > programming, but hates the sound quality. When they get it on FM,
> >> > > they
> >> > > listen.
>
> >> > I'm sure glad that the radio industry can afford to just toss away the
> >> > largest segment of the population, with the most disposable income
>
> >> Advertising to people over 45 is a waste. They are "set in their
> >> ways" and no amount of advertising is going to make them switch from
> >> Crest to Colgate. Advertising to someone over 45 will Not persuade
> >> them to switch brands. It's a waste of money.
>
> > Good luck advertising to Gen Y, as they have shunned terrestrial radio
> > in favor of iPods, cell phones, Satellite Radio, etc...
>
> 45-50 year olds are the ones you sell new whizbang TV's, cars,
> refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying
> different brands of toothpaste, and even some of the new flavors of soda and
> such.- Hide quoted text -
>
> - Show quoted text -

BAD,

I know more than a few people over the Age of 55 who
Buy and Pay-For all the latest Gadgets and Technology.

They are called Grandparents. ~ RHF

Maybe -if- Advertisers crafted a Message for their Products and
Services that would touch the Hearts-and-Minds of Grandparents
with the "Needs and Wants" of their Grandchildren : Then they
could have a vast Market to Sell-Into : Instead of Writting "Off"
the Age 55+ Demographic.

and that is something to think about ~ RHF

[Don Pearce]

On Fri, 05 Oct 2007 02:02:37 -0700, RHF >
wrote:

>On Oct 4, 11:34 pm, "Brenda Ann" > wrote:
>> "IBOCcrock" > wrote in message
>>
>> oups.com...
>>
>>
>>
>>
>>
>> > On Oct 4, 10:13?am, SFTV_troy > wrote:
>> >> Brenda Ann wrote:
>> >> > "David Eduardo" > wrote in message
>> >> ...
>> >> > > Then why have news talk stations all over the US moved totally to FM
>> >> > > or
>> >> > > are transitioning with simulcasts? The answer is that they get a big
>> >> > > increase in 25-54 listeners when on FM, as the under-55 crowd likes
>> >> > > the
>> >> > > programming, but hates the sound quality. When they get it on FM,
>> >> > > they
>> >> > > listen.
>>
>> >> > I'm sure glad that the radio industry can afford to just toss away the
>> >> > largest segment of the population, with the most disposable income
>>
>> >> Advertising to people over 45 is a waste. They are "set in their
>> >> ways" and no amount of advertising is going to make them switch from
>> >> Crest to Colgate. Advertising to someone over 45 will Not persuade
>> >> them to switch brands. It's a waste of money.
>>
>> > Good luck advertising to Gen Y, as they have shunned terrestrial radio
>> > in favor of iPods, cell phones, Satellite Radio, etc...
>>
>> 45-50 year olds are the ones you sell new whizbang TV's, cars,
>> refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying
>> different brands of toothpaste, and even some of the new flavors of soda and
>> such.- Hide quoted text -
>>
>> - Show quoted text -
>
>BAD,
>
>I know more than a few people over the Age of 55 who
>Buy and Pay-For all the latest Gadgets and Technology.
>
>They are called Grandparents. ~ RHF
>
>Maybe -if- Advertisers crafted a Message for their Products and
>Services that would touch the Hearts-and-Minds of Grandparents
>with the "Needs and Wants" of their Grandchildren : Then they
>could have a vast Market to Sell-Into : Instead of Writting "Off"
>the Age 55+ Demographic.
>
>and that is something to think about ~ RHF
> .

The problem with this is that most grandparents see their
grandchildren as over-indulged, spoiled brats - little princes and
princesses who have their every whim indulged. They have no needs and
wants.

No, the advertisers have it right - there is money to be made selling
to credulous and gullible youth. We over 50s are in a position to
stand back and consider. We won't be sold to.

d

--
Pearce Consulting
http://www.pearce.uk.com

[[email protected]]

On Oct 5, 5:13 am, (Don Pearce) wrote:
> On Fri, 05 Oct 2007 02:02:37 -0700, RHF >
> wrote:
>
>
>
>
>
> >On Oct 4, 11:34 pm, "Brenda Ann" > wrote:
> >> "IBOCcrock" > wrote in message
>
> oups.com...
>
> >> > On Oct 4, 10:13?am, SFTV_troy > wrote:
> >> >> Brenda Ann wrote:
> >> >> > "David Eduardo" > wrote in message
> >> >> ...
> >> >> > > Then why have news talk stations all over the US moved totally to FM
> >> >> > > or
> >> >> > > are transitioning with simulcasts? The answer is that they get a big
> >> >> > > increase in 25-54 listeners when on FM, as the under-55 crowd likes
> >> >> > > the
> >> >> > > programming, but hates the sound quality. When they get it on FM,
> >> >> > > they
> >> >> > > listen.
>
> >> >> > I'm sure glad that the radio industry can afford to just toss away the
> >> >> > largest segment of the population, with the most disposable income
>
> >> >> Advertising to people over 45 is a waste. They are "set in their
> >> >> ways" and no amount of advertising is going to make them switch from
> >> >> Crest to Colgate. Advertising to someone over 45 will Not persuade
> >> >> them to switch brands. It's a waste of money.
>
> >> > Good luck advertising to Gen Y, as they have shunned terrestrial radio
> >> > in favor of iPods, cell phones, Satellite Radio, etc...
>
> >> 45-50 year olds are the ones you sell new whizbang TV's, cars,
> >> refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying
> >> different brands of toothpaste, and even some of the new flavors of soda and
> >> such.- Hide quoted text -
>
> >> - Show quoted text -
>
> >BAD,
>
> >I know more than a few people over the Age of 55 who
> >Buy and Pay-For all the latest Gadgets and Technology.
>
> >They are called Grandparents. ~ RHF
>
> >Maybe -if- Advertisers crafted a Message for their Products and
> >Services that would touch the Hearts-and-Minds of Grandparents
> >with the "Needs and Wants" of their Grandchildren : Then they
> >could have a vast Market to Sell-Into : Instead of Writting "Off"
> >the Age 55+ Demographic.
>
> >and that is something to think about ~ RHF
> > .
>
> The problem with this is that most grandparents see their
> grandchildren as over-indulged, spoiled brats - little princes and
> princesses who have their every whim indulged. They have no needs and
> wants.
>

We have an AM station but I have no idea how they keep their
listeners. FM has taken over with the genres. I think last I heard
they were an 'oldies' station. Many years ago they were our first
station in the area. I remember they used to have a person sleep
inside the transmission station just off the highway in case of
technical problems.

---
Michael Lalonde
OMB Business Development Officer
1170 Ramsey View Court
Sudbury, ON P3E 2E4

[RHF]

On Oct 6, 5:25 am, wb > wrote:
> wrote:
> > On Oct 5, 5:13 am, (Don Pearce) wrote:
> >> On Fri, 05 Oct 2007 02:02:37 -0700, RHF >
> >> wrote:
>
> >>> On Oct 4, 11:34 pm, "Brenda Ann" > wrote:
> >>>> "IBOCcrock" > wrote in message
> oups.com...
> >>>>> On Oct 4, 10:13?am, SFTV_troy > wrote:
> >>>>>> Brenda Ann wrote:
> >>>>>>> "David Eduardo" > wrote in message
> ...
> >>>>>>>> Then why have news talk stations all over the US moved totally to FM
> >>>>>>>> or
> >>>>>>>> are transitioning with simulcasts? The answer is that they get a big
> >>>>>>>> increase in 25-54 listeners when on FM, as the under-55 crowd likes
> >>>>>>>> the
> >>>>>>>> programming, but hates the sound quality. When they get it on FM,
> >>>>>>>> they
> >>>>>>>> listen.
> >>>>>>> I'm sure glad that the radio industry can afford to just toss away the
> >>>>>>> largest segment of the population, with the most disposable income
> >>>>>> Advertising to people over 45 is a waste. They are "set in their
> >>>>>> ways" and no amount of advertising is going to make them switch from
> >>>>>> Crest to Colgate. Advertising to someone over 45 will Not persuade
> >>>>>> them to switch brands. It's a waste of money.
> >>>>> Good luck advertising to Gen Y, as they have shunned terrestrial radio
> >>>>> in favor of iPods, cell phones, Satellite Radio, etc...
> >>>> 45-50 year olds are the ones you sell new whizbang TV's, cars,
> >>>> refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying
> >>>> different brands of toothpaste, and even some of the new flavors of soda and
> >>>> such.- Hide quoted text -
> >>>> - Show quoted text -
> >>> BAD,
> >>> I know more than a few people over the Age of 55 who
> >>> Buy and Pay-For all the latest Gadgets and Technology.
> >>> They are called Grandparents. ~ RHF
> >>> Maybe -if- Advertisers crafted a Message for their Products and
> >>> Services that would touch the Hearts-and-Minds of Grandparents
> >>> with the "Needs and Wants" of their Grandchildren : Then they
> >>> could have a vast Market to Sell-Into : Instead of Writting "Off"
> >>> the Age 55+ Demographic.
> >>> and that is something to think about ~ RHF
> >>> .
> >> The problem with this is that most grandparents see their
> >> grandchildren as over-indulged, spoiled brats - little princes and
> >> princesses who have their every whim indulged. They have no needs and
> >> wants.
>
> > We have an AM station but I have no idea how they keep their
> > listeners. FM has taken over with the genres. I think last I heard
> > they were an 'oldies' station. Many years ago they were our first
> > station in the area. I remember they used to have a person sleep
> > inside the transmission station just off the highway in case of
> > technical problems.
>
> > ---
> > Michael Lalonde
> > OMB Business Development Officer
> > 1170 Ramsey View Court
> > Sudbury, ON P3E 2E4
> >
>
> This is all a bunch of speculative brouhaha. Talk radio is fine on AM.
> Music is acceptable on FM. HD FM sucks and interferes with analog FM.
> Satellite radio is a quickly dying fad.Generation Y will listen to MP3z
> and whatnot because of marketing, most if not all have no clue about
> "sound quality". The iPod is more about those silly white earphones than
> sound quality.- Hide quoted text -
>
> - Show quoted text -

WB,

Yes - For many of the the 'youth' Generation
the iPod is about the latest "IN" Thing.

i must be 'young at heart' -cause-
i am about to buy another radio thingy ~ RHF

[RHF]

On Oct 3, 2:54 am, SFTV_troy > wrote:
> David Eduardo wrote:
>
> > The standard daypart is 7 to Midnight.
>
> > Using the 6th largest city, Houston, as an example, between 7 PM
> > and midnight...as a percentage of all persons, whether using radio or
> > not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all
> > persons in that age group, whether listening or not.
>
> Thank you. That's what I wanted. For comparison, television pulls
> over 60% of all persons during 7 to midnight.
>
> - 0.6% listening to AM during primetime
> - over 30% watching broadcast TV (fox, cw, ...)
> - over 60% watching all tv (including cable)
>
> Is it any wonder the AM stations feel the need to improve the quality
> of the sound (digital upgrade), in hopes of bringing in more listeners.

A REMINDER TO ALL -WRT- "HD" RADIO

There Is a "HD Radio" NewsGroup
HD RADIO => http://groups.google.com/group/hd-radio/
Description: This is a Group for discussing HD Radio, it's
viability in the market place, HD Radios & Receivers and
Technology, Programming, Reception, and in general
anything concerning HD Radio that shouldn't be clogging
up other NewsGroups, like Rec.Radio.Shortwave.

For anyone who is looking for an "HD" Radio Group that
is Moderated -or- Simply NOT Rec.Radio.Shortwave

Here is a List of Yahoo Groups that have something
to do with "HD" Radio News and Information.
HD RADIO => http://groups.yahoo.com/search?query=HD+Radio
* HDRadio
* HD-Radio
* HD-Radio-Engineering
* Accurian HD Radio {RadioShack}
* High Defination Radio

Plus here is a List of Yahoo Groups that have something
to do with "IBOC" {HD Radio} News and Information.
http://groups.yahoo.com/search?query=IBOC
* HD-Radio-Engineering
* Sangean HDT1 "HD" Radio Tuner
* NO2IBOC = Just Say "NO" To IBOC !
* DRM IBOC HDRadio = DRM and HD Radio Forum
* AMStereoOnly = AM Stereo Only ! - Where Digital Is Dead !

FWIW - Here is another HD Radio Forum {NewsGroup}
AVS Forum > Digital Video & Audio Devices > HD Radio
HD RADIO => http://www.avsforum.com/avs-vb/forumdisplay.php?f=154
Some Good Info Here and It is Free for the Reading :o)

And Once Again The Aforementioned "HDRadio" NewsGroup
HDRADIO=>http://groups.google.com/group/hd-radio/

hy dee ray dee oh ~ RHF

[[email protected]]

On Oct 6, 7:05 pm, RHF > wrote:
> On Oct 6, 5:25 am, wb > wrote:
>
>
>
>
>
> > wrote:
> > > On Oct 5, 5:13 am, (Don Pearce) wrote:
> > >> On Fri, 05 Oct 2007 02:02:37 -0700, RHF >
> > >> wrote:
>
> > >>> On Oct 4, 11:34 pm, "Brenda Ann" > wrote:
> > >>>> "IBOCcrock" > wrote in message
> > oups.com...
> > >>>>> On Oct 4, 10:13?am, SFTV_troy > wrote:
> > >>>>>> Brenda Ann wrote:
> > >>>>>>> "David Eduardo" > wrote in message
> > ...
> > >>>>>>>> Then why have news talk stations all over the US moved totally to FM
> > >>>>>>>> or
> > >>>>>>>> are transitioning with simulcasts? The answer is that they get a big
> > >>>>>>>> increase in 25-54 listeners when on FM, as the under-55 crowd likes
> > >>>>>>>> the
> > >>>>>>>> programming, but hates the sound quality. When they get it on FM,
> > >>>>>>>> they
> > >>>>>>>> listen.
> > >>>>>>> I'm sure glad that the radio industry can afford to just toss away the
> > >>>>>>> largest segment of the population, with the most disposable income
> > >>>>>> Advertising to people over 45 is a waste. They are "set in their
> > >>>>>> ways" and no amount of advertising is going to make them switch from
> > >>>>>> Crest to Colgate. Advertising to someone over 45 will Not persuade
> > >>>>>> them to switch brands. It's a waste of money.
> > >>>>> Good luck advertising to Gen Y, as they have shunned terrestrial radio
> > >>>>> in favor of iPods, cell phones, Satellite Radio, etc...
> > >>>> 45-50 year olds are the ones you sell new whizbang TV's, cars,
> > >>>> refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying
> > >>>> different brands of toothpaste, and even some of the new flavors of soda and
> > >>>> such.- Hide quoted text -
> > >>>> - Show quoted text -
> > >>> BAD,
> > >>> I know more than a few people over the Age of 55 who
> > >>> Buy and Pay-For all the latest Gadgets and Technology.
> > >>> They are called Grandparents. ~ RHF
> > >>> Maybe -if- Advertisers crafted a Message for their Products and
> > >>> Services that would touch the Hearts-and-Minds of Grandparents
> > >>> with the "Needs and Wants" of their Grandchildren : Then they
> > >>> could have a vast Market to Sell-Into : Instead of Writting "Off"
> > >>> the Age 55+ Demographic.
> > >>> and that is something to think about ~ RHF
> > >>> .
> > >> The problem with this is that most grandparents see their
> > >> grandchildren as over-indulged, spoiled brats - little princes and
> > >> princesses who have their every whim indulged. They have no needs and
> > >> wants.
>
> > > We have an AM station but I have no idea how they keep their
> > > listeners. FM has taken over with the genres. I think last I heard
> > > they were an 'oldies' station. Many years ago they were our first
> > > station in the area. I remember they used to have a person sleep
> > > inside the transmission station just off the highway in case of
> > > technical problems.
>
> > > ---
> > > Michael Lalonde
> > > OMB Business Development Officer
> > > 1170 Ramsey View Court
> > > Sudbury, ON P3E 2E4
> > >
>
> > This is all a bunch of speculative brouhaha. Talk radio is fine on AM.
> > Music is acceptable on FM. HD FM sucks and interferes with analog FM.
> > Satellite radio is a quickly dying fad.Generation Y will listen to MP3z
> > and whatnot because of marketing, most if not all have no clue about
> > "sound quality". The iPod is more about those silly white earphones than
> > sound quality.- Hide quoted text -
>
> > - Show quoted text -
>
> WB,
>
> Yes - For many of the the 'youth' Generation
> the iPod is about the latest "IN" Thing.

Good lord, my wife keeps raving about her IPOD. I could care less, I'm
more of a CD type person. I fought buying a Blackberry until she
almost had to drag me in to help her pick one out. Apparently it's
necessary when you're in accountant to keep in touch with the office
lol.

---
Michael Lalonde
OMB Business Development Officer
1170 Ramsey View Court
Sudbury, ON P3E 2E4