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#1
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Retail/Business Music Systems with FM-tie-in
How does this work?
In our store's case we have a telephony amp(for paging) with an Aux connection accomodating the music service - a small black receiver about the size of a Betamax video tape. That unit is IP-fed from our corporate office, combining music with announcements every 3-4 songs about discounts, etc. So how does the FM part figure in to systems like this - buffer the songs heard on a regular commercial station for playback in the stores? I would have posted this in rec.audio.tech but that group sees less activity than it would six feet under. |
#2
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Retail/Business Music Systems with FM-tie-in
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#3
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Retail/Business Music Systems with FM-tie-in
On Friday, January 12, 2018 at 6:59:50 PM UTC-5, geoff wrote:
On 13/01/2018 7:03 AM,m wrote: How does this work? In our store's case we have a telephony amp(for paging) with an Aux connection accomodating the music service - a small black receiver about the size of a Betamax video tape. That unit is IP-fed from our corporate office, combining music with announcements every 3-4 songs about discounts, etc. So how does the FM part figure in to systems like this - buffer the songs heard on a regular commercial station for playback in the stores? I would have posted this in rec.audio.tech but that group sees less activity than it would six feet under. WTF has FM got to do with it ? ______ Calmate por favor! lol. No need for WTF. I both read on-line, and heard it from the IT guys who come to our workplace, that the music feed system incorporates FM. Beyond that, no details. Just thought someone on here might know. Presumably HO are forwarding a stream from some internet streaming service or radio station. Or maybe sending songs, between announcements, from their own playlist on Spotify or something similar. geoff __________ "HO"? What you're suggesting seems to make sense. The only thing I'm curious about are the specifics of how it works. From 2015 to present our song list has gone from at least 50 songs down to 15. I hear things like Sam Smith's "Not Good At Goodbyes" and a Shawn Mendes song I can't think of the title at least four times per shift! Stuff I do hear radio stations in our area playing. |
#4
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Retail/Business Music Systems with FM-tie-in
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#5
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Retail/Business Music Systems with FM-tie-in
John Williamson:
Thans for the more detailed explanation. I know for a fact our district uses this service: http://www.myinstoreradio.com You can see the receiver itself in the upper-left-hand corner of the home page. We have one like it on top of the amp that mixes telephony and the music from the receiver. If you browse the site you'll probably pick up that it is aimed squarely at retail clients/management, as there is ZERO technical jargon or explanation as to how the system actually works. Research on line has revealed nothing concerning the make, model, or mfg of that little black box. |
#7
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Retail/Business Music Systems with FM-tie-in
John Williamson wrote: "It's an IP streaming service based in Denmark, and the
receiver looks to be wifi connected to the shop system. There may be an ethernet option" Correct - in our application it is hardwired ethernet. The store does have wi-fi, but mainly for the wireless store phones management carries in their pokets, answer calls, and make pages over the PA from. Just wish they could do something about the style & variety of tunes it plays! Fifteen songs shuffled with announcements every two songs, some stuff I would not consider suitable for retail outside of a FYE or other store selling physical movie and music media. So based upon where we are, there are two radio stations, an adult-contempo and a CHR(contempo hits radio) station from which HQ buffers songs, then pushes them out to all dozen stores in our district, inter- mixed with announcements about discounts, etc. |
#8
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Retail/Business Music Systems with FM-tie-in
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#9
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Retail/Business Music Systems with FM-tie-in
John Williamson wrote: "What may have happened is that the person in charge of the playlist has
looked at the most requested (or played) songs from your local stations and used those, as they are, presumably, the most popular songs in your area, so will tempt the customers to spend more time and money in the store. Staff preferences do not enter the equation. " Yes, the service I linked to - the one we apparently use, does provide the option to tailor the playlist to suit business needs. I did breach it to our district mgr. last year, and I asked her if there is someone at headquarters who makes changes periodically to what songs are played . She replied, "It's an outside service we pay for; we don't control the content, except the PSAs." From what I'm hearing, it seems whomever created this playlist assumed the average ages of staff and customer are 18! Drake? 'Hotline Bling'? Bieber? 'Sorry'? Rihanna 'Umbrella'?? Don't misread me John, I actually do like some of what I hear in the recent Top 40 and Billboards. But: I have a strong sense of what's appropriate - and not - in a family/general store environment, possibly honed by my prior retail experience thirty years ago at places like Woolworth (USA) and A&P during college. 'Elevator' muzak not withstanding. And where I work, I do see a lot of grey hair and wrinkles - on both sides of the checkout counter, and I know most of them would probably prefer Diana Ross, Billy Joel, and America to my aforementioned examples above. ! |
#10
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Retail/Business Music Systems with FM-tie-in
On 1/13/2018 11:25 AM, wrote:
I both read on-line, and heard it from the IT guys who come to our workplace, that the music feed system incorporates FM. It could be that they get the service gets their music through a digital sub-channel of an FM broadcast station (HD Radio). -- For a good time, call http://mikeriversaudio.wordpress.com |
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