The perception process in the brain has long been thought to be the source
of why sighted testing produces strong statements of preference and
reports of audible differences which disappear when blind testing is used.
Here is another confirmation of this conclusion based on doing brain scans
with regard to such decisions for beverage products. It shows how
preprograming leads to perception differences occuring in the brain, the
parallel of which is the preprograming of marketing/publishing/peer
pressure in the audio context.

http://www.eurekalert.org/pub_releas...-cvp101204.php

wrote in message ...
The perception process in the brain has long been thought to be the source
of why sighted testing produces strong statements of preference and
reports of audible differences which disappear when blind testing is used.
Here is another confirmation of this conclusion based on doing brain scans
with regard to such decisions for beverage products. It shows how
preprograming leads to perception differences occuring in the brain, the
parallel of which is the preprograming of marketing/publishing/peer
pressure in the audio context.

http://www.eurekalert.org/pub_releas...-cvp101204.php

Interesting. BTW, about 15 years ago, the Coca-Cola folks found that
in blind taste tests, people preferred New Coke. But when New Coke
came to market and customers knew what they were drinking, the
customers preferred old Coke. All about preprogramming, I guess, and
pleasant associations with the older version.

(Another BTW: The formula of Coke has varied over the years, depending
on the availability of the ingredients, but probably most consumers
aren't aware of that.)

I think that there isn't anyone out there in rec.audio.high-end land who
wouldn't acknowledge the obvious link between brain programming
(sometimes called "nurture" or "education" or "acculturation" or
"brainwashing") and perception EXCEPT when it comes to auditioning
equipment. It is a puzzlement indeed. For instance, how many of us
regular readers of certain high-end magazines will think "probably has
good bass" when we see "Krell" on the amplifier - and more to the point
will hear more bass than from the Rotel integrated amp next to it
whether it's really there or not.

If you don't think there's a link between brain programming and
perception, try explaining why I (or perhaps you) don't much care for
jellied chicken feet but many people do.

"Teach your children well ..."

-- Bob T.

wrote:

The perception process in the brain has long been thought to be the source
of why sighted testing produces strong statements of preference and
reports of audible differences which disappear when blind testing is used.
Here is another confirmation of this conclusion based on doing brain scans
with regard to such decisions for beverage products. It shows how
preprograming leads to perception differences occuring in the brain, the
parallel of which is the preprograming of marketing/publishing/peer
pressure in the audio context.

http://www.eurekalert.org/pub_releas...-cvp101204.php