http://www.washingtonpost.com/wp-dyn...2005Apr19.html

Firms Paid TV's Tech Gurus To Promote Their Products

By Howard Kurtz
Washington Post Staff Writer
Wednesday, April 20, 2005; Page C01

Corey Greenberg, tech editor for NBC's "Today" show, appeared last
July to praise Apple's iPod as "a great portable musical player . . .
the coolest-looking one" and suggested a compatible device to "share
your music with other people." "This is the way to go," he declared.

"Let's cut the Apple commercial here right now, okay?" co-host Matt
Lauer interjected.



Lauer was onto something. Greenberg, an NBC contributor, confirmed
yesterday that he has received payments from Apple as well as Sony,
Hewlett-Packard, Seiko Epson, Creative Technology and Energizer
Holdings, charging $15,000 apiece to talk up their products on news
shows. The contracts were first disclosed by the Wall Street Journal.