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  #1   Report Post  
John Atkinson
 
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Default Magazine Statitistics

The subject of Stereophile's circulation arose on r.a.o. and r.a.t. today, the
context being how a mainly 2-channel audio magazine can survive in
today's complicated media market. Rusty Boudreaux had said (in message
) that he had "noticed the drop
on [Stereophile]'s gov't filing page for circulation," while Arny
Krueger had stated (in message )
that he thought "there is plenty of evidence that Stereophile's magazine
sales are shrinking at a rate that should and probably does greatly
concern [John] Atkinson."

However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any. Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with anyone
who knows Mr. Krueger. His statement that he has "heard that..." etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine edited
by someone Mr. Krueger regards as a personal enemy.

I did promise Mr. Goudreaux that I would supply Stereophile's circulation
statistics. Here, then, are the paid circulation figures for Stereophile
during the past 10 years. These are the figures submitted each year by the
magazine's publisher with its second-class mailing statement to the Post
Office, and are the average of the 12 issues preceding the month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a magazine's
paid circulation, and that to draw any general conclusion concerning any
specific factor will almost certainly be incorrect. For example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's circulation with
the health of the high-end audio industry, our circulation in 2000, when
the industry was having a hard time, was higher than in 1996 and 1997
when the audio industry was at its peak. Regardless, I hope that this
puts the matter of Stereophile's purported circulation problems to rest.

John Atkinson
Editor, Stereophile
  #2   Report Post  
Arny Krueger
 
Posts: n/a
Default Magazine Statitistics

"John Atkinson" wrote in message
om

Arny Krueger had stated (in message
) that he thought "there is
plenty of evidence that Stereophile's magazine sales are shrinking at
a rate that should and probably does greatly concern [John] Atkinson."


However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any.


Sure I do, its right below.

Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with anyone
who knows Mr. Krueger. His statement that he has "heard that..." etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine edited
by someone Mr. Krueger regards as a personal enemy.


Atkinson, how is it damaging to say that you told someone the truth? How is
it damaging to suggest that the editor of a magazine is concerned about the
fact that his magazine's circulation is shrinking? It would appear to me
that it would be more damaging to your reputation if I said that you don't
care or are proud of it.

Here, then, are the paid circulation figures
for Stereophile during the past 10 years. These are the figures
submitted each year by the magazine's publisher with its second-class
mailing statement to the Post Office, and are the average of the 12
issues preceding the month of filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668


Tell me if I'm wrong, but don't these figures say that the magazine's
circulation is shrinking?

Where's the beef? It seems to me that the facts are well known and say that
the magazine's circulation has been shrinking significantly for a number of
years.

Can't we all just agree on a perfectly obvious fact?



  #3   Report Post  
Arny Krueger
 
Posts: n/a
Default Magazine Statitistics

"John Atkinson" wrote in message
om

Arny Krueger had stated (in message
) that he thought "there is
plenty of evidence that Stereophile's magazine sales are shrinking at
a rate that should and probably does greatly concern [John] Atkinson."


However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any.


Sure I do, its right below.

Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with anyone
who knows Mr. Krueger. His statement that he has "heard that..." etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine edited
by someone Mr. Krueger regards as a personal enemy.


Atkinson, how is it damaging to say that you told someone the truth? How is
it damaging to suggest that the editor of a magazine is concerned about the
fact that his magazine's circulation is shrinking? It would appear to me
that it would be more damaging to your reputation if I said that you don't
care or are proud of it.

Here, then, are the paid circulation figures
for Stereophile during the past 10 years. These are the figures
submitted each year by the magazine's publisher with its second-class
mailing statement to the Post Office, and are the average of the 12
issues preceding the month of filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668


Tell me if I'm wrong, but don't these figures say that the magazine's
circulation is shrinking?

Where's the beef? It seems to me that the facts are well known and say that
the magazine's circulation has been shrinking significantly for a number of
years.

Can't we all just agree on a perfectly obvious fact?



  #4   Report Post  
Arny Krueger
 
Posts: n/a
Default Magazine Statitistics

"John Atkinson" wrote in message
om

Arny Krueger had stated (in message
) that he thought "there is
plenty of evidence that Stereophile's magazine sales are shrinking at
a rate that should and probably does greatly concern [John] Atkinson."


However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any.


Sure I do, its right below.

Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with anyone
who knows Mr. Krueger. His statement that he has "heard that..." etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine edited
by someone Mr. Krueger regards as a personal enemy.


Atkinson, how is it damaging to say that you told someone the truth? How is
it damaging to suggest that the editor of a magazine is concerned about the
fact that his magazine's circulation is shrinking? It would appear to me
that it would be more damaging to your reputation if I said that you don't
care or are proud of it.

Here, then, are the paid circulation figures
for Stereophile during the past 10 years. These are the figures
submitted each year by the magazine's publisher with its second-class
mailing statement to the Post Office, and are the average of the 12
issues preceding the month of filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668


Tell me if I'm wrong, but don't these figures say that the magazine's
circulation is shrinking?

Where's the beef? It seems to me that the facts are well known and say that
the magazine's circulation has been shrinking significantly for a number of
years.

Can't we all just agree on a perfectly obvious fact?



  #5   Report Post  
Robert Morein
 
Posts: n/a
Default Magazine Statitistics


"Arny Krueger" wrote in message
...
"John Atkinson" wrote in message
om

Arny Krueger had stated (in message
) that he thought "there is
plenty of evidence that Stereophile's magazine sales are shrinking at
a rate that should and probably does greatly concern [John] Atkinson."


However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any.


Sure I do, its right below.

Considering that the circulation is above 1994 levels, when the high end was
booming, the trend is not clear.
The past few years have seen a decline in consumer confidence, which may
have impacted circulation.

If the slight decline continues while the job market improves, then there
might be cause for concern.

The numbers are less significant than with other magazines, because in
contrast with other magazines, that are faced with the "winner take all"
advertising revenues scenario. Stereophile has no real competitor.




  #6   Report Post  
Robert Morein
 
Posts: n/a
Default Magazine Statitistics


"Arny Krueger" wrote in message
...
"John Atkinson" wrote in message
om

Arny Krueger had stated (in message
) that he thought "there is
plenty of evidence that Stereophile's magazine sales are shrinking at
a rate that should and probably does greatly concern [John] Atkinson."


However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any.


Sure I do, its right below.

Considering that the circulation is above 1994 levels, when the high end was
booming, the trend is not clear.
The past few years have seen a decline in consumer confidence, which may
have impacted circulation.

If the slight decline continues while the job market improves, then there
might be cause for concern.

The numbers are less significant than with other magazines, because in
contrast with other magazines, that are faced with the "winner take all"
advertising revenues scenario. Stereophile has no real competitor.


  #7   Report Post  
Robert Morein
 
Posts: n/a
Default Magazine Statitistics


"Arny Krueger" wrote in message
...
"John Atkinson" wrote in message
om

Arny Krueger had stated (in message
) that he thought "there is
plenty of evidence that Stereophile's magazine sales are shrinking at
a rate that should and probably does greatly concern [John] Atkinson."


However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any.


Sure I do, its right below.

Considering that the circulation is above 1994 levels, when the high end was
booming, the trend is not clear.
The past few years have seen a decline in consumer confidence, which may
have impacted circulation.

If the slight decline continues while the job market improves, then there
might be cause for concern.

The numbers are less significant than with other magazines, because in
contrast with other magazines, that are faced with the "winner take all"
advertising revenues scenario. Stereophile has no real competitor.


  #8   Report Post  
Rusty Boudreaux
 
Posts: n/a
Default Magazine Statitistics

"John Atkinson" wrote in
message om...
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each

year by the
magazine's publisher with its second-class mailing statement to

the Post
Office, and are the average of the 12 issues preceding the

month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion

concerning any
specific factor will almost certainly be incorrect. For

example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's

circulation with
the health of the high-end audio industry, our circulation in

2000, when
the industry was having a hard time, was higher than in 1996

and 1997
when the audio industry was at its peak. Regardless, I hope

that this
puts the matter of Stereophile's purported circulation problems

to rest.

That may be true but raw numbers can mask trends due to
population growth.

Raw circulation is down 10% from 2000 to 2003. However, a quick
trip to census.gov shows that's 15% per capita decrease over the
same time period. If we restrict population data to males
between the ages of 20 to 50 years then circulation is down
nearly 25% per capita.

I'm not drawing any conclusions about Stereophile in particular.
However, circulation has decreased to it's lowest absolute level
since 1995 and lowest per capital since 1994. Four continuous
years of decline in raw numbers and 5-6 years depending on
parsing of population data.

Maybe it's just the economy but it would be interesting to see HT
or S&V numbers during the same time period.


  #9   Report Post  
Rusty Boudreaux
 
Posts: n/a
Default Magazine Statitistics

"John Atkinson" wrote in
message om...
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each

year by the
magazine's publisher with its second-class mailing statement to

the Post
Office, and are the average of the 12 issues preceding the

month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion

concerning any
specific factor will almost certainly be incorrect. For

example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's

circulation with
the health of the high-end audio industry, our circulation in

2000, when
the industry was having a hard time, was higher than in 1996

and 1997
when the audio industry was at its peak. Regardless, I hope

that this
puts the matter of Stereophile's purported circulation problems

to rest.

That may be true but raw numbers can mask trends due to
population growth.

Raw circulation is down 10% from 2000 to 2003. However, a quick
trip to census.gov shows that's 15% per capita decrease over the
same time period. If we restrict population data to males
between the ages of 20 to 50 years then circulation is down
nearly 25% per capita.

I'm not drawing any conclusions about Stereophile in particular.
However, circulation has decreased to it's lowest absolute level
since 1995 and lowest per capital since 1994. Four continuous
years of decline in raw numbers and 5-6 years depending on
parsing of population data.

Maybe it's just the economy but it would be interesting to see HT
or S&V numbers during the same time period.


  #10   Report Post  
Rusty Boudreaux
 
Posts: n/a
Default Magazine Statitistics

"John Atkinson" wrote in
message om...
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each

year by the
magazine's publisher with its second-class mailing statement to

the Post
Office, and are the average of the 12 issues preceding the

month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion

concerning any
specific factor will almost certainly be incorrect. For

example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's

circulation with
the health of the high-end audio industry, our circulation in

2000, when
the industry was having a hard time, was higher than in 1996

and 1997
when the audio industry was at its peak. Regardless, I hope

that this
puts the matter of Stereophile's purported circulation problems

to rest.

That may be true but raw numbers can mask trends due to
population growth.

Raw circulation is down 10% from 2000 to 2003. However, a quick
trip to census.gov shows that's 15% per capita decrease over the
same time period. If we restrict population data to males
between the ages of 20 to 50 years then circulation is down
nearly 25% per capita.

I'm not drawing any conclusions about Stereophile in particular.
However, circulation has decreased to it's lowest absolute level
since 1995 and lowest per capital since 1994. Four continuous
years of decline in raw numbers and 5-6 years depending on
parsing of population data.

Maybe it's just the economy but it would be interesting to see HT
or S&V numbers during the same time period.




  #11   Report Post  
Sockpuppet Yustabe
 
Posts: n/a
Default Magazine Statitistics


"Rusty Boudreaux" wrote in message
...
"John Atkinson" wrote in
message om...
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each

year by the
magazine's publisher with its second-class mailing statement to

the Post
Office, and are the average of the 12 issues preceding the

month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion

concerning any
specific factor will almost certainly be incorrect. For

example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's

circulation with
the health of the high-end audio industry, our circulation in

2000, when
the industry was having a hard time, was higher than in 1996

and 1997
when the audio industry was at its peak. Regardless, I hope

that this
puts the matter of Stereophile's purported circulation problems

to rest.

That may be true but raw numbers can mask trends due to
population growth.

Raw circulation is down 10% from 2000 to 2003. However, a quick
trip to census.gov shows that's 15% per capita decrease over the
same time period. If we restrict population data to males
between the ages of 20 to 50 years then circulation is down
nearly 25% per capita.

I'm not drawing any conclusions about Stereophile in particular.
However, circulation has decreased to it's lowest absolute level
since 1995 and lowest per capital since 1994. Four continuous
years of decline in raw numbers and 5-6 years depending on
parsing of population data.

Maybe it's just the economy but it would be interesting to see HT
or S&V numbers during the same time period.



you could say it went down over 10% between 2000 and 2003,
or you could say it reamined stable between 1998 and 2001 or say
it remained relatively stable between 2001 and 2003. It depends on how
you want to spin the stats.




----== Posted via Newsfeed.Com - Unlimited-Uncensored-Secure Usenet News==----
http://www.newsfeed.com The #1 Newsgroup Service in the World! 100,000 Newsgroups
---= 19 East/West-Coast Specialized Servers - Total Privacy via Encryption =---
  #12   Report Post  
Sockpuppet Yustabe
 
Posts: n/a
Default Magazine Statitistics


"Rusty Boudreaux" wrote in message
...
"John Atkinson" wrote in
message om...
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each

year by the
magazine's publisher with its second-class mailing statement to

the Post
Office, and are the average of the 12 issues preceding the

month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion

concerning any
specific factor will almost certainly be incorrect. For

example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's

circulation with
the health of the high-end audio industry, our circulation in

2000, when
the industry was having a hard time, was higher than in 1996

and 1997
when the audio industry was at its peak. Regardless, I hope

that this
puts the matter of Stereophile's purported circulation problems

to rest.

That may be true but raw numbers can mask trends due to
population growth.

Raw circulation is down 10% from 2000 to 2003. However, a quick
trip to census.gov shows that's 15% per capita decrease over the
same time period. If we restrict population data to males
between the ages of 20 to 50 years then circulation is down
nearly 25% per capita.

I'm not drawing any conclusions about Stereophile in particular.
However, circulation has decreased to it's lowest absolute level
since 1995 and lowest per capital since 1994. Four continuous
years of decline in raw numbers and 5-6 years depending on
parsing of population data.

Maybe it's just the economy but it would be interesting to see HT
or S&V numbers during the same time period.



you could say it went down over 10% between 2000 and 2003,
or you could say it reamined stable between 1998 and 2001 or say
it remained relatively stable between 2001 and 2003. It depends on how
you want to spin the stats.




----== Posted via Newsfeed.Com - Unlimited-Uncensored-Secure Usenet News==----
http://www.newsfeed.com The #1 Newsgroup Service in the World! 100,000 Newsgroups
---= 19 East/West-Coast Specialized Servers - Total Privacy via Encryption =---
  #13   Report Post  
Sockpuppet Yustabe
 
Posts: n/a
Default Magazine Statitistics


"Rusty Boudreaux" wrote in message
...
"John Atkinson" wrote in
message om...
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each

year by the
magazine's publisher with its second-class mailing statement to

the Post
Office, and are the average of the 12 issues preceding the

month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion

concerning any
specific factor will almost certainly be incorrect. For

example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's

circulation with
the health of the high-end audio industry, our circulation in

2000, when
the industry was having a hard time, was higher than in 1996

and 1997
when the audio industry was at its peak. Regardless, I hope

that this
puts the matter of Stereophile's purported circulation problems

to rest.

That may be true but raw numbers can mask trends due to
population growth.

Raw circulation is down 10% from 2000 to 2003. However, a quick
trip to census.gov shows that's 15% per capita decrease over the
same time period. If we restrict population data to males
between the ages of 20 to 50 years then circulation is down
nearly 25% per capita.

I'm not drawing any conclusions about Stereophile in particular.
However, circulation has decreased to it's lowest absolute level
since 1995 and lowest per capital since 1994. Four continuous
years of decline in raw numbers and 5-6 years depending on
parsing of population data.

Maybe it's just the economy but it would be interesting to see HT
or S&V numbers during the same time period.



you could say it went down over 10% between 2000 and 2003,
or you could say it reamined stable between 1998 and 2001 or say
it remained relatively stable between 2001 and 2003. It depends on how
you want to spin the stats.




----== Posted via Newsfeed.Com - Unlimited-Uncensored-Secure Usenet News==----
http://www.newsfeed.com The #1 Newsgroup Service in the World! 100,000 Newsgroups
---= 19 East/West-Coast Specialized Servers - Total Privacy via Encryption =---
  #14   Report Post  
ScottW
 
Posts: n/a
Default Magazine Statitistics


"John Atkinson" wrote in message
om...
The subject of Stereophile's circulation arose on r.a.o. and r.a.t.

today, the
context being how a mainly 2-channel audio magazine can survive in
today's complicated media market. Rusty Boudreaux had said (in message
) that he had "noticed the drop
on [Stereophile]'s gov't filing page for circulation," while Arny
Krueger had stated (in message )
that he thought "there is plenty of evidence that Stereophile's magazine
sales are shrinking at a rate that should and probably does greatly
concern [John] Atkinson."

However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any. Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with anyone
who knows Mr. Krueger. His statement that he has "heard that..." etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine edited
by someone Mr. Krueger regards as a personal enemy.

I did promise Mr. Goudreaux that I would supply Stereophile's circulation
statistics. Here, then, are the paid circulation figures for Stereophile
during the past 10 years. These are the figures submitted each year by

the
magazine's publisher with its second-class mailing statement to the Post
Office, and are the average of the 12 issues preceding the month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a magazine's
paid circulation, and that to draw any general conclusion concerning any
specific factor will almost certainly be incorrect. For example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's circulation with
the health of the high-end audio industry, our circulation in 2000, when
the industry was having a hard time, was higher than in 1996 and 1997
when the audio industry was at its peak. Regardless, I hope that this
puts the matter of Stereophile's purported circulation problems to rest.


I'd be more interested in comments to this post on audioasylum.

http://www.audioasylum.com/audio/gen...es/298159.html

Is Stereophile now largely fund by advertising rather than subscibers?
I see 12 months subscriptions for less than $1 per issue.

If this guys post is true, Stereophile subsciption revenue has gone from
almost $2.4M to less than $100K.

ScottW


  #15   Report Post  
ScottW
 
Posts: n/a
Default Magazine Statitistics


"John Atkinson" wrote in message
om...
The subject of Stereophile's circulation arose on r.a.o. and r.a.t.

today, the
context being how a mainly 2-channel audio magazine can survive in
today's complicated media market. Rusty Boudreaux had said (in message
) that he had "noticed the drop
on [Stereophile]'s gov't filing page for circulation," while Arny
Krueger had stated (in message )
that he thought "there is plenty of evidence that Stereophile's magazine
sales are shrinking at a rate that should and probably does greatly
concern [John] Atkinson."

However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any. Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with anyone
who knows Mr. Krueger. His statement that he has "heard that..." etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine edited
by someone Mr. Krueger regards as a personal enemy.

I did promise Mr. Goudreaux that I would supply Stereophile's circulation
statistics. Here, then, are the paid circulation figures for Stereophile
during the past 10 years. These are the figures submitted each year by

the
magazine's publisher with its second-class mailing statement to the Post
Office, and are the average of the 12 issues preceding the month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a magazine's
paid circulation, and that to draw any general conclusion concerning any
specific factor will almost certainly be incorrect. For example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's circulation with
the health of the high-end audio industry, our circulation in 2000, when
the industry was having a hard time, was higher than in 1996 and 1997
when the audio industry was at its peak. Regardless, I hope that this
puts the matter of Stereophile's purported circulation problems to rest.


I'd be more interested in comments to this post on audioasylum.

http://www.audioasylum.com/audio/gen...es/298159.html

Is Stereophile now largely fund by advertising rather than subscibers?
I see 12 months subscriptions for less than $1 per issue.

If this guys post is true, Stereophile subsciption revenue has gone from
almost $2.4M to less than $100K.

ScottW




  #16   Report Post  
ScottW
 
Posts: n/a
Default Magazine Statitistics


"John Atkinson" wrote in message
om...
The subject of Stereophile's circulation arose on r.a.o. and r.a.t.

today, the
context being how a mainly 2-channel audio magazine can survive in
today's complicated media market. Rusty Boudreaux had said (in message
) that he had "noticed the drop
on [Stereophile]'s gov't filing page for circulation," while Arny
Krueger had stated (in message )
that he thought "there is plenty of evidence that Stereophile's magazine
sales are shrinking at a rate that should and probably does greatly
concern [John] Atkinson."

However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any. Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with anyone
who knows Mr. Krueger. His statement that he has "heard that..." etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine edited
by someone Mr. Krueger regards as a personal enemy.

I did promise Mr. Goudreaux that I would supply Stereophile's circulation
statistics. Here, then, are the paid circulation figures for Stereophile
during the past 10 years. These are the figures submitted each year by

the
magazine's publisher with its second-class mailing statement to the Post
Office, and are the average of the 12 issues preceding the month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a magazine's
paid circulation, and that to draw any general conclusion concerning any
specific factor will almost certainly be incorrect. For example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's circulation with
the health of the high-end audio industry, our circulation in 2000, when
the industry was having a hard time, was higher than in 1996 and 1997
when the audio industry was at its peak. Regardless, I hope that this
puts the matter of Stereophile's purported circulation problems to rest.


I'd be more interested in comments to this post on audioasylum.

http://www.audioasylum.com/audio/gen...es/298159.html

Is Stereophile now largely fund by advertising rather than subscibers?
I see 12 months subscriptions for less than $1 per issue.

If this guys post is true, Stereophile subsciption revenue has gone from
almost $2.4M to less than $100K.

ScottW


  #17   Report Post  
Sockpuppet Yustabe
 
Posts: n/a
Default Magazine Statitistics


"ScottW" wrote in message
news:wSqJb.45880$m83.5386@fed1read01...

"John Atkinson" wrote in message
om...
The subject of Stereophile's circulation arose on r.a.o. and r.a.t.

today, the
context being how a mainly 2-channel audio magazine can survive in
today's complicated media market. Rusty Boudreaux had said (in message
) that he had "noticed the drop
on [Stereophile]'s gov't filing page for circulation," while Arny
Krueger had stated (in message )
that he thought "there is plenty of evidence that Stereophile's magazine
sales are shrinking at a rate that should and probably does greatly
concern [John] Atkinson."

However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any. Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with anyone
who knows Mr. Krueger. His statement that he has "heard that..." etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine edited
by someone Mr. Krueger regards as a personal enemy.

I did promise Mr. Goudreaux that I would supply Stereophile's

circulation
statistics. Here, then, are the paid circulation figures for Stereophile
during the past 10 years. These are the figures submitted each year by

the
magazine's publisher with its second-class mailing statement to the Post
Office, and are the average of the 12 issues preceding the month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a magazine's
paid circulation, and that to draw any general conclusion concerning any
specific factor will almost certainly be incorrect. For example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's circulation with
the health of the high-end audio industry, our circulation in 2000, when
the industry was having a hard time, was higher than in 1996 and 1997
when the audio industry was at its peak. Regardless, I hope that this
puts the matter of Stereophile's purported circulation problems to rest.


I'd be more interested in comments to this post on audioasylum.

http://www.audioasylum.com/audio/gen...es/298159.html

Is Stereophile now largely fund by advertising rather than subscibers?
I see 12 months subscriptions for less than $1 per issue.

If this guys post is true, Stereophile subsciption revenue has gone from
almost $2.4M to less than $100K.

ScottW



You are making quite an unreasonable extrapolation
based upon one case, even if it were true. Don't let
your hatreds interfere with your common sense.





----== Posted via Newsfeed.Com - Unlimited-Uncensored-Secure Usenet News==----
http://www.newsfeed.com The #1 Newsgroup Service in the World! 100,000 Newsgroups
---= 19 East/West-Coast Specialized Servers - Total Privacy via Encryption =---
  #18   Report Post  
Sockpuppet Yustabe
 
Posts: n/a
Default Magazine Statitistics


"ScottW" wrote in message
news:wSqJb.45880$m83.5386@fed1read01...

"John Atkinson" wrote in message
om...
The subject of Stereophile's circulation arose on r.a.o. and r.a.t.

today, the
context being how a mainly 2-channel audio magazine can survive in
today's complicated media market. Rusty Boudreaux had said (in message
) that he had "noticed the drop
on [Stereophile]'s gov't filing page for circulation," while Arny
Krueger had stated (in message )
that he thought "there is plenty of evidence that Stereophile's magazine
sales are shrinking at a rate that should and probably does greatly
concern [John] Atkinson."

However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any. Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with anyone
who knows Mr. Krueger. His statement that he has "heard that..." etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine edited
by someone Mr. Krueger regards as a personal enemy.

I did promise Mr. Goudreaux that I would supply Stereophile's

circulation
statistics. Here, then, are the paid circulation figures for Stereophile
during the past 10 years. These are the figures submitted each year by

the
magazine's publisher with its second-class mailing statement to the Post
Office, and are the average of the 12 issues preceding the month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a magazine's
paid circulation, and that to draw any general conclusion concerning any
specific factor will almost certainly be incorrect. For example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's circulation with
the health of the high-end audio industry, our circulation in 2000, when
the industry was having a hard time, was higher than in 1996 and 1997
when the audio industry was at its peak. Regardless, I hope that this
puts the matter of Stereophile's purported circulation problems to rest.


I'd be more interested in comments to this post on audioasylum.

http://www.audioasylum.com/audio/gen...es/298159.html

Is Stereophile now largely fund by advertising rather than subscibers?
I see 12 months subscriptions for less than $1 per issue.

If this guys post is true, Stereophile subsciption revenue has gone from
almost $2.4M to less than $100K.

ScottW



You are making quite an unreasonable extrapolation
based upon one case, even if it were true. Don't let
your hatreds interfere with your common sense.





----== Posted via Newsfeed.Com - Unlimited-Uncensored-Secure Usenet News==----
http://www.newsfeed.com The #1 Newsgroup Service in the World! 100,000 Newsgroups
---= 19 East/West-Coast Specialized Servers - Total Privacy via Encryption =---
  #19   Report Post  
Sockpuppet Yustabe
 
Posts: n/a
Default Magazine Statitistics


"ScottW" wrote in message
news:wSqJb.45880$m83.5386@fed1read01...

"John Atkinson" wrote in message
om...
The subject of Stereophile's circulation arose on r.a.o. and r.a.t.

today, the
context being how a mainly 2-channel audio magazine can survive in
today's complicated media market. Rusty Boudreaux had said (in message
) that he had "noticed the drop
on [Stereophile]'s gov't filing page for circulation," while Arny
Krueger had stated (in message )
that he thought "there is plenty of evidence that Stereophile's magazine
sales are shrinking at a rate that should and probably does greatly
concern [John] Atkinson."

However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any. Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with anyone
who knows Mr. Krueger. His statement that he has "heard that..." etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine edited
by someone Mr. Krueger regards as a personal enemy.

I did promise Mr. Goudreaux that I would supply Stereophile's

circulation
statistics. Here, then, are the paid circulation figures for Stereophile
during the past 10 years. These are the figures submitted each year by

the
magazine's publisher with its second-class mailing statement to the Post
Office, and are the average of the 12 issues preceding the month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a magazine's
paid circulation, and that to draw any general conclusion concerning any
specific factor will almost certainly be incorrect. For example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's circulation with
the health of the high-end audio industry, our circulation in 2000, when
the industry was having a hard time, was higher than in 1996 and 1997
when the audio industry was at its peak. Regardless, I hope that this
puts the matter of Stereophile's purported circulation problems to rest.


I'd be more interested in comments to this post on audioasylum.

http://www.audioasylum.com/audio/gen...es/298159.html

Is Stereophile now largely fund by advertising rather than subscibers?
I see 12 months subscriptions for less than $1 per issue.

If this guys post is true, Stereophile subsciption revenue has gone from
almost $2.4M to less than $100K.

ScottW



You are making quite an unreasonable extrapolation
based upon one case, even if it were true. Don't let
your hatreds interfere with your common sense.





----== Posted via Newsfeed.Com - Unlimited-Uncensored-Secure Usenet News==----
http://www.newsfeed.com The #1 Newsgroup Service in the World! 100,000 Newsgroups
---= 19 East/West-Coast Specialized Servers - Total Privacy via Encryption =---
  #20   Report Post  
dave weil
 
Posts: n/a
Default Magazine Statitistics

On Fri, 2 Jan 2004 20:58:30 -0600, "Rusty Boudreaux"
wrote:

"John Atkinson" wrote in
message om...
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each

year by the
magazine's publisher with its second-class mailing statement to

the Post
Office, and are the average of the 12 issues preceding the

month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion

concerning any
specific factor will almost certainly be incorrect. For

example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's

circulation with
the health of the high-end audio industry, our circulation in

2000, when
the industry was having a hard time, was higher than in 1996

and 1997
when the audio industry was at its peak. Regardless, I hope

that this
puts the matter of Stereophile's purported circulation problems

to rest.

That may be true but raw numbers can mask trends due to
population growth.

Raw circulation is down 10% from 2000 to 2003. However, a quick
trip to census.gov shows that's 15% per capita decrease over the
same time period. If we restrict population data to males
between the ages of 20 to 50 years then circulation is down
nearly 25% per capita.

I'm not drawing any conclusions about Stereophile in particular.
However, circulation has decreased to it's lowest absolute level
since 1995 and lowest per capital since 1994. Four continuous
years of decline in raw numbers and 5-6 years depending on
parsing of population data.

Maybe it's just the economy but it would be interesting to see HT
or S&V numbers during the same time period.


Or even to add in the figures for the Stereophile Guide to Home
Theater issues.

I'm guessing that they sell more than the 10,000 drop in subscriptions
since 2000. Substantially more.


  #21   Report Post  
dave weil
 
Posts: n/a
Default Magazine Statitistics

On Fri, 2 Jan 2004 20:58:30 -0600, "Rusty Boudreaux"
wrote:

"John Atkinson" wrote in
message om...
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each

year by the
magazine's publisher with its second-class mailing statement to

the Post
Office, and are the average of the 12 issues preceding the

month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion

concerning any
specific factor will almost certainly be incorrect. For

example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's

circulation with
the health of the high-end audio industry, our circulation in

2000, when
the industry was having a hard time, was higher than in 1996

and 1997
when the audio industry was at its peak. Regardless, I hope

that this
puts the matter of Stereophile's purported circulation problems

to rest.

That may be true but raw numbers can mask trends due to
population growth.

Raw circulation is down 10% from 2000 to 2003. However, a quick
trip to census.gov shows that's 15% per capita decrease over the
same time period. If we restrict population data to males
between the ages of 20 to 50 years then circulation is down
nearly 25% per capita.

I'm not drawing any conclusions about Stereophile in particular.
However, circulation has decreased to it's lowest absolute level
since 1995 and lowest per capital since 1994. Four continuous
years of decline in raw numbers and 5-6 years depending on
parsing of population data.

Maybe it's just the economy but it would be interesting to see HT
or S&V numbers during the same time period.


Or even to add in the figures for the Stereophile Guide to Home
Theater issues.

I'm guessing that they sell more than the 10,000 drop in subscriptions
since 2000. Substantially more.
  #22   Report Post  
dave weil
 
Posts: n/a
Default Magazine Statitistics

On Fri, 2 Jan 2004 20:58:30 -0600, "Rusty Boudreaux"
wrote:

"John Atkinson" wrote in
message om...
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each

year by the
magazine's publisher with its second-class mailing statement to

the Post
Office, and are the average of the 12 issues preceding the

month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion

concerning any
specific factor will almost certainly be incorrect. For

example, if you
wish, as Mr. Boudreaux did, to correlate the magzine's

circulation with
the health of the high-end audio industry, our circulation in

2000, when
the industry was having a hard time, was higher than in 1996

and 1997
when the audio industry was at its peak. Regardless, I hope

that this
puts the matter of Stereophile's purported circulation problems

to rest.

That may be true but raw numbers can mask trends due to
population growth.

Raw circulation is down 10% from 2000 to 2003. However, a quick
trip to census.gov shows that's 15% per capita decrease over the
same time period. If we restrict population data to males
between the ages of 20 to 50 years then circulation is down
nearly 25% per capita.

I'm not drawing any conclusions about Stereophile in particular.
However, circulation has decreased to it's lowest absolute level
since 1995 and lowest per capital since 1994. Four continuous
years of decline in raw numbers and 5-6 years depending on
parsing of population data.

Maybe it's just the economy but it would be interesting to see HT
or S&V numbers during the same time period.


Or even to add in the figures for the Stereophile Guide to Home
Theater issues.

I'm guessing that they sell more than the 10,000 drop in subscriptions
since 2000. Substantially more.
  #23   Report Post  
dave weil
 
Posts: n/a
Default Magazine Statitistics

On Fri, 2 Jan 2004 22:24:42 -0500, "Sockpuppet Yustabe"
wrote:

Maybe it's just the economy but it would be interesting to see HT
or S&V numbers during the same time period.



you could say it went down over 10% between 2000 and 2003,
or you could say it reamined stable between 1998 and 2001 or say
it remained relatively stable between 2001 and 2003. It depends on how
you want to spin the stats.


Or you could say that they split their subscription base into two
segments to account for changing markets.

It would be interesting to see the subscription figures for the HT
side of the business added to the Stereophile figures.
  #24   Report Post  
dave weil
 
Posts: n/a
Default Magazine Statitistics

On Fri, 2 Jan 2004 22:24:42 -0500, "Sockpuppet Yustabe"
wrote:

Maybe it's just the economy but it would be interesting to see HT
or S&V numbers during the same time period.



you could say it went down over 10% between 2000 and 2003,
or you could say it reamined stable between 1998 and 2001 or say
it remained relatively stable between 2001 and 2003. It depends on how
you want to spin the stats.


Or you could say that they split their subscription base into two
segments to account for changing markets.

It would be interesting to see the subscription figures for the HT
side of the business added to the Stereophile figures.
  #25   Report Post  
dave weil
 
Posts: n/a
Default Magazine Statitistics

On Fri, 2 Jan 2004 22:24:42 -0500, "Sockpuppet Yustabe"
wrote:

Maybe it's just the economy but it would be interesting to see HT
or S&V numbers during the same time period.



you could say it went down over 10% between 2000 and 2003,
or you could say it reamined stable between 1998 and 2001 or say
it remained relatively stable between 2001 and 2003. It depends on how
you want to spin the stats.


Or you could say that they split their subscription base into two
segments to account for changing markets.

It would be interesting to see the subscription figures for the HT
side of the business added to the Stereophile figures.


  #26   Report Post  
ScottW
 
Posts: n/a
Default Magazine Statitistics


"Sockpuppet Yustabe" wrote in message
...

"ScottW" wrote in message
news:wSqJb.45880$m83.5386@fed1read01...

"John Atkinson" wrote in message
om...
The subject of Stereophile's circulation arose on r.a.o. and r.a.t.

today, the
context being how a mainly 2-channel audio magazine can survive in
today's complicated media market. Rusty Boudreaux had said (in

message
) that he had "noticed the drop
on [Stereophile]'s gov't filing page for circulation," while Arny
Krueger had stated (in message )
that he thought "there is plenty of evidence that Stereophile's

magazine
sales are shrinking at a rate that should and probably does greatly
concern [John] Atkinson."

However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any. Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with anyone
who knows Mr. Krueger. His statement that he has "heard that..." etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine edited
by someone Mr. Krueger regards as a personal enemy.

I did promise Mr. Goudreaux that I would supply Stereophile's

circulation
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each year

by
the
magazine's publisher with its second-class mailing statement to the

Post
Office, and are the average of the 12 issues preceding the month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion concerning

any
specific factor will almost certainly be incorrect. For example, if

you
wish, as Mr. Boudreaux did, to correlate the magzine's circulation

with
the health of the high-end audio industry, our circulation in 2000,

when
the industry was having a hard time, was higher than in 1996 and 1997
when the audio industry was at its peak. Regardless, I hope that this
puts the matter of Stereophile's purported circulation problems to

rest.

I'd be more interested in comments to this post on audioasylum.

http://www.audioasylum.com/audio/gen...es/298159.html

Is Stereophile now largely fund by advertising rather than subscibers?
I see 12 months subscriptions for less than $1 per issue.

If this guys post is true, Stereophile subsciption revenue has gone

from
almost $2.4M to less than $100K.

ScottW



You are making quite an unreasonable extrapolation
based upon one case, even if it were true. Don't let
your hatreds interfere with your common sense.


No you sound like Sanders. I don't "hate" Stereophile.
I do hate people telling me I hate things I don't hate.
You should understand that unless you really hate
homosexuals.

Now explain what is unreasonable. I've seen a couple
of post indicate Stereophile subscription rates were
$35 a year and now are about $12.
3 years subscriptions are much less and have to be less than
the cost of delivering the magazine.
What is the unreasonable extrapolation?

ScottW


  #27   Report Post  
ScottW
 
Posts: n/a
Default Magazine Statitistics


"Sockpuppet Yustabe" wrote in message
...

"ScottW" wrote in message
news:wSqJb.45880$m83.5386@fed1read01...

"John Atkinson" wrote in message
om...
The subject of Stereophile's circulation arose on r.a.o. and r.a.t.

today, the
context being how a mainly 2-channel audio magazine can survive in
today's complicated media market. Rusty Boudreaux had said (in

message
) that he had "noticed the drop
on [Stereophile]'s gov't filing page for circulation," while Arny
Krueger had stated (in message )
that he thought "there is plenty of evidence that Stereophile's

magazine
sales are shrinking at a rate that should and probably does greatly
concern [John] Atkinson."

However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any. Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with anyone
who knows Mr. Krueger. His statement that he has "heard that..." etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine edited
by someone Mr. Krueger regards as a personal enemy.

I did promise Mr. Goudreaux that I would supply Stereophile's

circulation
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each year

by
the
magazine's publisher with its second-class mailing statement to the

Post
Office, and are the average of the 12 issues preceding the month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion concerning

any
specific factor will almost certainly be incorrect. For example, if

you
wish, as Mr. Boudreaux did, to correlate the magzine's circulation

with
the health of the high-end audio industry, our circulation in 2000,

when
the industry was having a hard time, was higher than in 1996 and 1997
when the audio industry was at its peak. Regardless, I hope that this
puts the matter of Stereophile's purported circulation problems to

rest.

I'd be more interested in comments to this post on audioasylum.

http://www.audioasylum.com/audio/gen...es/298159.html

Is Stereophile now largely fund by advertising rather than subscibers?
I see 12 months subscriptions for less than $1 per issue.

If this guys post is true, Stereophile subsciption revenue has gone

from
almost $2.4M to less than $100K.

ScottW



You are making quite an unreasonable extrapolation
based upon one case, even if it were true. Don't let
your hatreds interfere with your common sense.


No you sound like Sanders. I don't "hate" Stereophile.
I do hate people telling me I hate things I don't hate.
You should understand that unless you really hate
homosexuals.

Now explain what is unreasonable. I've seen a couple
of post indicate Stereophile subscription rates were
$35 a year and now are about $12.
3 years subscriptions are much less and have to be less than
the cost of delivering the magazine.
What is the unreasonable extrapolation?

ScottW


  #28   Report Post  
ScottW
 
Posts: n/a
Default Magazine Statitistics


"Sockpuppet Yustabe" wrote in message
...

"ScottW" wrote in message
news:wSqJb.45880$m83.5386@fed1read01...

"John Atkinson" wrote in message
om...
The subject of Stereophile's circulation arose on r.a.o. and r.a.t.

today, the
context being how a mainly 2-channel audio magazine can survive in
today's complicated media market. Rusty Boudreaux had said (in

message
) that he had "noticed the drop
on [Stereophile]'s gov't filing page for circulation," while Arny
Krueger had stated (in message )
that he thought "there is plenty of evidence that Stereophile's

magazine
sales are shrinking at a rate that should and probably does greatly
concern [John] Atkinson."

However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any. Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with anyone
who knows Mr. Krueger. His statement that he has "heard that..." etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine edited
by someone Mr. Krueger regards as a personal enemy.

I did promise Mr. Goudreaux that I would supply Stereophile's

circulation
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each year

by
the
magazine's publisher with its second-class mailing statement to the

Post
Office, and are the average of the 12 issues preceding the month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion concerning

any
specific factor will almost certainly be incorrect. For example, if

you
wish, as Mr. Boudreaux did, to correlate the magzine's circulation

with
the health of the high-end audio industry, our circulation in 2000,

when
the industry was having a hard time, was higher than in 1996 and 1997
when the audio industry was at its peak. Regardless, I hope that this
puts the matter of Stereophile's purported circulation problems to

rest.

I'd be more interested in comments to this post on audioasylum.

http://www.audioasylum.com/audio/gen...es/298159.html

Is Stereophile now largely fund by advertising rather than subscibers?
I see 12 months subscriptions for less than $1 per issue.

If this guys post is true, Stereophile subsciption revenue has gone

from
almost $2.4M to less than $100K.

ScottW



You are making quite an unreasonable extrapolation
based upon one case, even if it were true. Don't let
your hatreds interfere with your common sense.


No you sound like Sanders. I don't "hate" Stereophile.
I do hate people telling me I hate things I don't hate.
You should understand that unless you really hate
homosexuals.

Now explain what is unreasonable. I've seen a couple
of post indicate Stereophile subscription rates were
$35 a year and now are about $12.
3 years subscriptions are much less and have to be less than
the cost of delivering the magazine.
What is the unreasonable extrapolation?

ScottW


  #29   Report Post  
Sockpuppet Yustabe
 
Posts: n/a
Default Magazine Statitistics


"ScottW" wrote in message
news:m5rJb.45884$m83.25535@fed1read01...

"Sockpuppet Yustabe" wrote in message
...

"ScottW" wrote in message
news:wSqJb.45880$m83.5386@fed1read01...

"John Atkinson" wrote in message
om...
The subject of Stereophile's circulation arose on r.a.o. and r.a.t.
today, the
context being how a mainly 2-channel audio magazine can survive in
today's complicated media market. Rusty Boudreaux had said (in

message
) that he had "noticed the drop
on [Stereophile]'s gov't filing page for circulation," while Arny
Krueger had stated (in message )
that he thought "there is plenty of evidence that Stereophile's

magazine
sales are shrinking at a rate that should and probably does greatly
concern [John] Atkinson."

However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any. Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with

anyone
who knows Mr. Krueger. His statement that he has "heard that..."

etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine

edited
by someone Mr. Krueger regards as a personal enemy.

I did promise Mr. Goudreaux that I would supply Stereophile's

circulation
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each year

by
the
magazine's publisher with its second-class mailing statement to the

Post
Office, and are the average of the 12 issues preceding the month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion concerning

any
specific factor will almost certainly be incorrect. For example, if

you
wish, as Mr. Boudreaux did, to correlate the magzine's circulation

with
the health of the high-end audio industry, our circulation in 2000,

when
the industry was having a hard time, was higher than in 1996 and

1997
when the audio industry was at its peak. Regardless, I hope that

this
puts the matter of Stereophile's purported circulation problems to

rest.

I'd be more interested in comments to this post on audioasylum.

http://www.audioasylum.com/audio/gen...es/298159.html

Is Stereophile now largely fund by advertising rather than subscibers?
I see 12 months subscriptions for less than $1 per issue.

If this guys post is true, Stereophile subsciption revenue has gone

from
almost $2.4M to less than $100K.

ScottW



You are making quite an unreasonable extrapolation
based upon one case, even if it were true. Don't let
your hatreds interfere with your common sense.


No you sound like Sanders. I don't "hate" Stereophile.
I do hate people telling me I hate things I don't hate.
You should understand that unless you really hate
homosexuals.

Now explain what is unreasonable. I've seen a couple
of post indicate Stereophile subscription rates were
$35 a year and now are about $12.
3 years subscriptions are much less and have to be less than
the cost of delivering the magazine.
What is the unreasonable extrapolation?

ScottW



They were never a 'solid' $35 per year. Introductory rates
were always between $12 and $15 per year since I first subscribed in
1988. The first renewal offer you would get would be $35. If you would
hold out, you would eventually get an offer for $15, but would have to miss
an issue. Point is, you need to 'average' the subscription price
to get the right ratio between first timers and reups. And calculate in
those
that might buy a single issue for about $6 at the local stereo salon.

I figured you knew this, and were ignoring it to make a point.
If you didn't know this, you have my apologies.




----== Posted via Newsfeed.Com - Unlimited-Uncensored-Secure Usenet News==----
http://www.newsfeed.com The #1 Newsgroup Service in the World! 100,000 Newsgroups
---= 19 East/West-Coast Specialized Servers - Total Privacy via Encryption =---
  #30   Report Post  
Sockpuppet Yustabe
 
Posts: n/a
Default Magazine Statitistics


"ScottW" wrote in message
news:m5rJb.45884$m83.25535@fed1read01...

"Sockpuppet Yustabe" wrote in message
...

"ScottW" wrote in message
news:wSqJb.45880$m83.5386@fed1read01...

"John Atkinson" wrote in message
om...
The subject of Stereophile's circulation arose on r.a.o. and r.a.t.
today, the
context being how a mainly 2-channel audio magazine can survive in
today's complicated media market. Rusty Boudreaux had said (in

message
) that he had "noticed the drop
on [Stereophile]'s gov't filing page for circulation," while Arny
Krueger had stated (in message )
that he thought "there is plenty of evidence that Stereophile's

magazine
sales are shrinking at a rate that should and probably does greatly
concern [John] Atkinson."

However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any. Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with

anyone
who knows Mr. Krueger. His statement that he has "heard that..."

etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine

edited
by someone Mr. Krueger regards as a personal enemy.

I did promise Mr. Goudreaux that I would supply Stereophile's

circulation
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each year

by
the
magazine's publisher with its second-class mailing statement to the

Post
Office, and are the average of the 12 issues preceding the month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion concerning

any
specific factor will almost certainly be incorrect. For example, if

you
wish, as Mr. Boudreaux did, to correlate the magzine's circulation

with
the health of the high-end audio industry, our circulation in 2000,

when
the industry was having a hard time, was higher than in 1996 and

1997
when the audio industry was at its peak. Regardless, I hope that

this
puts the matter of Stereophile's purported circulation problems to

rest.

I'd be more interested in comments to this post on audioasylum.

http://www.audioasylum.com/audio/gen...es/298159.html

Is Stereophile now largely fund by advertising rather than subscibers?
I see 12 months subscriptions for less than $1 per issue.

If this guys post is true, Stereophile subsciption revenue has gone

from
almost $2.4M to less than $100K.

ScottW



You are making quite an unreasonable extrapolation
based upon one case, even if it were true. Don't let
your hatreds interfere with your common sense.


No you sound like Sanders. I don't "hate" Stereophile.
I do hate people telling me I hate things I don't hate.
You should understand that unless you really hate
homosexuals.

Now explain what is unreasonable. I've seen a couple
of post indicate Stereophile subscription rates were
$35 a year and now are about $12.
3 years subscriptions are much less and have to be less than
the cost of delivering the magazine.
What is the unreasonable extrapolation?

ScottW



They were never a 'solid' $35 per year. Introductory rates
were always between $12 and $15 per year since I first subscribed in
1988. The first renewal offer you would get would be $35. If you would
hold out, you would eventually get an offer for $15, but would have to miss
an issue. Point is, you need to 'average' the subscription price
to get the right ratio between first timers and reups. And calculate in
those
that might buy a single issue for about $6 at the local stereo salon.

I figured you knew this, and were ignoring it to make a point.
If you didn't know this, you have my apologies.




----== Posted via Newsfeed.Com - Unlimited-Uncensored-Secure Usenet News==----
http://www.newsfeed.com The #1 Newsgroup Service in the World! 100,000 Newsgroups
---= 19 East/West-Coast Specialized Servers - Total Privacy via Encryption =---


  #31   Report Post  
Sockpuppet Yustabe
 
Posts: n/a
Default Magazine Statitistics


"ScottW" wrote in message
news:m5rJb.45884$m83.25535@fed1read01...

"Sockpuppet Yustabe" wrote in message
...

"ScottW" wrote in message
news:wSqJb.45880$m83.5386@fed1read01...

"John Atkinson" wrote in message
om...
The subject of Stereophile's circulation arose on r.a.o. and r.a.t.
today, the
context being how a mainly 2-channel audio magazine can survive in
today's complicated media market. Rusty Boudreaux had said (in

message
) that he had "noticed the drop
on [Stereophile]'s gov't filing page for circulation," while Arny
Krueger had stated (in message )
that he thought "there is plenty of evidence that Stereophile's

magazine
sales are shrinking at a rate that should and probably does greatly
concern [John] Atkinson."

However, it is fair to point out that Mr. Krueger offered _no_ such
"evidence," nor does he have any. Mr. Krueger also wrote that he'd
"heard that Atkinson admits it [ie, that "Stereophile's magazine
sales are shrinking"] privately." However, I don't know Mr. Krueger
personally, I have not had _any_ conversations with him, nor have I
discussed changes in Stereophile's circulation statistics with

anyone
who knows Mr. Krueger. His statement that he has "heard that..."

etc.
is thus at best a figment of Mr. Krueger's imagination and at worst
a deliberate dissemination of a falsehood to damage a magazine

edited
by someone Mr. Krueger regards as a personal enemy.

I did promise Mr. Goudreaux that I would supply Stereophile's

circulation
statistics. Here, then, are the paid circulation figures for

Stereophile
during the past 10 years. These are the figures submitted each year

by
the
magazine's publisher with its second-class mailing statement to the

Post
Office, and are the average of the 12 issues preceding the month of
filing (which is generally November):

1994: 71,040
1995: 79,332
1996: 85,808
1997: 87,219
1998: 83,921
1999: 85,224
2000: 91,384
2001: 84,987
2002: 82,932
2003: 81,668

Please note that there are many factors which contribute to a

magazine's
paid circulation, and that to draw any general conclusion concerning

any
specific factor will almost certainly be incorrect. For example, if

you
wish, as Mr. Boudreaux did, to correlate the magzine's circulation

with
the health of the high-end audio industry, our circulation in 2000,

when
the industry was having a hard time, was higher than in 1996 and

1997
when the audio industry was at its peak. Regardless, I hope that

this
puts the matter of Stereophile's purported circulation problems to

rest.

I'd be more interested in comments to this post on audioasylum.

http://www.audioasylum.com/audio/gen...es/298159.html

Is Stereophile now largely fund by advertising rather than subscibers?
I see 12 months subscriptions for less than $1 per issue.

If this guys post is true, Stereophile subsciption revenue has gone

from
almost $2.4M to less than $100K.

ScottW



You are making quite an unreasonable extrapolation
based upon one case, even if it were true. Don't let
your hatreds interfere with your common sense.


No you sound like Sanders. I don't "hate" Stereophile.
I do hate people telling me I hate things I don't hate.
You should understand that unless you really hate
homosexuals.

Now explain what is unreasonable. I've seen a couple
of post indicate Stereophile subscription rates were
$35 a year and now are about $12.
3 years subscriptions are much less and have to be less than
the cost of delivering the magazine.
What is the unreasonable extrapolation?

ScottW



They were never a 'solid' $35 per year. Introductory rates
were always between $12 and $15 per year since I first subscribed in
1988. The first renewal offer you would get would be $35. If you would
hold out, you would eventually get an offer for $15, but would have to miss
an issue. Point is, you need to 'average' the subscription price
to get the right ratio between first timers and reups. And calculate in
those
that might buy a single issue for about $6 at the local stereo salon.

I figured you knew this, and were ignoring it to make a point.
If you didn't know this, you have my apologies.




----== Posted via Newsfeed.Com - Unlimited-Uncensored-Secure Usenet News==----
http://www.newsfeed.com The #1 Newsgroup Service in the World! 100,000 Newsgroups
---= 19 East/West-Coast Specialized Servers - Total Privacy via Encryption =---
  #32   Report Post  
Sockpuppet Yustabe
 
Posts: n/a
Default Magazine Statitistics


"George M. Middius" wrote in message
...


Socky said:

If this guys post is true, Stereophile subsciption revenue has gone

from
almost $2.4M to less than $100K.


You are making quite an unreasonable extrapolation
based upon one case, even if it were true. Don't let
your hatreds interfere with your common sense.


Too many strings being plucked here. My head is ringing.

At least, though, you gave the Terrierborg's leash a good tug.


"At least".




----== Posted via Newsfeed.Com - Unlimited-Uncensored-Secure Usenet News==----
http://www.newsfeed.com The #1 Newsgroup Service in the World! 100,000 Newsgroups
---= 19 East/West-Coast Specialized Servers - Total Privacy via Encryption =---
  #33   Report Post  
Sockpuppet Yustabe
 
Posts: n/a
Default Magazine Statitistics


"George M. Middius" wrote in message
...


Socky said:

If this guys post is true, Stereophile subsciption revenue has gone

from
almost $2.4M to less than $100K.


You are making quite an unreasonable extrapolation
based upon one case, even if it were true. Don't let
your hatreds interfere with your common sense.


Too many strings being plucked here. My head is ringing.

At least, though, you gave the Terrierborg's leash a good tug.


"At least".




----== Posted via Newsfeed.Com - Unlimited-Uncensored-Secure Usenet News==----
http://www.newsfeed.com The #1 Newsgroup Service in the World! 100,000 Newsgroups
---= 19 East/West-Coast Specialized Servers - Total Privacy via Encryption =---
  #34   Report Post  
Sockpuppet Yustabe
 
Posts: n/a
Default Magazine Statitistics


"George M. Middius" wrote in message
...


Socky said:

If this guys post is true, Stereophile subsciption revenue has gone

from
almost $2.4M to less than $100K.


You are making quite an unreasonable extrapolation
based upon one case, even if it were true. Don't let
your hatreds interfere with your common sense.


Too many strings being plucked here. My head is ringing.

At least, though, you gave the Terrierborg's leash a good tug.


"At least".




----== Posted via Newsfeed.Com - Unlimited-Uncensored-Secure Usenet News==----
http://www.newsfeed.com The #1 Newsgroup Service in the World! 100,000 Newsgroups
---= 19 East/West-Coast Specialized Servers - Total Privacy via Encryption =---
  #35   Report Post  
Mark A
 
Posts: n/a
Default Magazine Statitistics

Most magazines subscriptions are sold for the printing and distribution
cost. That is because they make their money on advertising. the higher the
magazine sales, the higher the ad rates. In the final analysis, the health
of the high end audio industry will control the fate of the magazine, since
they are the ones that purchase the ads.

Sales are based on subscriptions and store sales (book stores, audio stores,
etc). The post office statistics are irrelevant. Magazine sales
(subscriptions and store sales) are audited by an independent agency to
protect advertisers. The audited statistics subtract out copies that are
printed and not sold by stores (returns), or are extra copies printed for
office use.

Does anyone have a history the audited sales statistics for Stereophile? It
should be printed in the magazine once per year.




  #36   Report Post  
Mark A
 
Posts: n/a
Default Magazine Statitistics

Most magazines subscriptions are sold for the printing and distribution
cost. That is because they make their money on advertising. the higher the
magazine sales, the higher the ad rates. In the final analysis, the health
of the high end audio industry will control the fate of the magazine, since
they are the ones that purchase the ads.

Sales are based on subscriptions and store sales (book stores, audio stores,
etc). The post office statistics are irrelevant. Magazine sales
(subscriptions and store sales) are audited by an independent agency to
protect advertisers. The audited statistics subtract out copies that are
printed and not sold by stores (returns), or are extra copies printed for
office use.

Does anyone have a history the audited sales statistics for Stereophile? It
should be printed in the magazine once per year.


  #37   Report Post  
Mark A
 
Posts: n/a
Default Magazine Statitistics

Most magazines subscriptions are sold for the printing and distribution
cost. That is because they make their money on advertising. the higher the
magazine sales, the higher the ad rates. In the final analysis, the health
of the high end audio industry will control the fate of the magazine, since
they are the ones that purchase the ads.

Sales are based on subscriptions and store sales (book stores, audio stores,
etc). The post office statistics are irrelevant. Magazine sales
(subscriptions and store sales) are audited by an independent agency to
protect advertisers. The audited statistics subtract out copies that are
printed and not sold by stores (returns), or are extra copies printed for
office use.

Does anyone have a history the audited sales statistics for Stereophile? It
should be printed in the magazine once per year.


  #38   Report Post  
MINe 109
 
Posts: n/a
Default Magazine Statitistics

In article m5rJb.45884$m83.25535@fed1read01,
"ScottW" wrote:

Now explain what is unreasonable. I've seen a couple
of post indicate Stereophile subscription rates were
$35 a year and now are about $12.
3 years subscriptions are much less and have to be less than
the cost of delivering the magazine.
What is the unreasonable extrapolation?


Lowering subscriptions to attract more readers in order to raise
advertising rates is a time-honored strategy for publishers.

Another way to look at a magazine is the proportion of editorial content
to advertising. More editorial pages (music reviews, blind tests,
multichannel gear reviews) come at the expense of advertising pages. Too
much advertising comes at the cost of alienating readers, generally
speaking.

Stephen
  #39   Report Post  
MINe 109
 
Posts: n/a
Default Magazine Statitistics

In article m5rJb.45884$m83.25535@fed1read01,
"ScottW" wrote:

Now explain what is unreasonable. I've seen a couple
of post indicate Stereophile subscription rates were
$35 a year and now are about $12.
3 years subscriptions are much less and have to be less than
the cost of delivering the magazine.
What is the unreasonable extrapolation?


Lowering subscriptions to attract more readers in order to raise
advertising rates is a time-honored strategy for publishers.

Another way to look at a magazine is the proportion of editorial content
to advertising. More editorial pages (music reviews, blind tests,
multichannel gear reviews) come at the expense of advertising pages. Too
much advertising comes at the cost of alienating readers, generally
speaking.

Stephen
  #40   Report Post  
MINe 109
 
Posts: n/a
Default Magazine Statitistics

In article m5rJb.45884$m83.25535@fed1read01,
"ScottW" wrote:

Now explain what is unreasonable. I've seen a couple
of post indicate Stereophile subscription rates were
$35 a year and now are about $12.
3 years subscriptions are much less and have to be less than
the cost of delivering the magazine.
What is the unreasonable extrapolation?


Lowering subscriptions to attract more readers in order to raise
advertising rates is a time-honored strategy for publishers.

Another way to look at a magazine is the proportion of editorial content
to advertising. More editorial pages (music reviews, blind tests,
multichannel gear reviews) come at the expense of advertising pages. Too
much advertising comes at the cost of alienating readers, generally
speaking.

Stephen
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