Home |
Search |
Today's Posts |
#1
|
|||
|
|||
coke vs. pepsi, perception process in action
The perception process in the brain has long been thought to be the source
of why sighted testing produces strong statements of preference and reports of audible differences which disappear when blind testing is used. Here is another confirmation of this conclusion based on doing brain scans with regard to such decisions for beverage products. It shows how preprograming leads to perception differences occuring in the brain, the parallel of which is the preprograming of marketing/publishing/peer pressure in the audio context. http://www.eurekalert.org/pub_releas...-cvp101204.php |
#3
|
|||
|
|||
I think that there isn't anyone out there in rec.audio.high-end land who
wouldn't acknowledge the obvious link between brain programming (sometimes called "nurture" or "education" or "acculturation" or "brainwashing") and perception EXCEPT when it comes to auditioning equipment. It is a puzzlement indeed. For instance, how many of us regular readers of certain high-end magazines will think "probably has good bass" when we see "Krell" on the amplifier - and more to the point will hear more bass than from the Rotel integrated amp next to it whether it's really there or not. If you don't think there's a link between brain programming and perception, try explaining why I (or perhaps you) don't much care for jellied chicken feet but many people do. "Teach your children well ..." -- Bob T. wrote: The perception process in the brain has long been thought to be the source of why sighted testing produces strong statements of preference and reports of audible differences which disappear when blind testing is used. Here is another confirmation of this conclusion based on doing brain scans with regard to such decisions for beverage products. It shows how preprograming leads to perception differences occuring in the brain, the parallel of which is the preprograming of marketing/publishing/peer pressure in the audio context. http://www.eurekalert.org/pub_releas...-cvp101204.php |
Reply |
Thread Tools | |
Display Modes | |
|
|
Similar Threads | ||||
Thread | Forum | |||
What are they Teaching | Audio Opinions | |||
Analog/Digital Pepsi Challenge...(long-ish) | Pro Audio |