Ever been in an actual Bose store? I sat through their bull**** demo
and then asked if I could arrange a comparison of their system with a
legit system. Oh no. It took me about ten minutes to prove to the
salespeople themselves, that they had no idea of what the words they
were saying to me really meant. They went to talk to the manager, and
then I was promptly told that obviously I was there to "disrupt their
business" (no other customers were there) and would need to leave.

A couple of years later I ran into one of the employees there that
day. He had been fired shortly thereafter and told me that they openly
told their salespeople that "hardcore audio nerds" were trouble and
should be kicked out with vigor and that they were wasting their time
learning any technical knowledge of any product but Bose or any
electronics in general. "We don't sell sound", they were told, "we
sell convenience and simplicity. The nerds are just a bunch of people
with no money that just want to play with themselves, and we let them.
Stick to exactly what we teach and you'll do okay. "