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Why shouldn't someone buy Bose?
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Nousaine
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Marketing of High End (was Why shouldn't someone buy Bose?)
Bruce Abrams
wrote:
A very interesting issue comes as a result of David's comments below. Bose
has built an enormous business marketing the hell out of (generally) poor
sounding equipment and selling at exhorbitant prices. There are plenty of
"high-end" companies who sell much better sounding equipment at equivalent
prices. Why do you suppose that someone over at one of the high value
equipment makers (like Rotel, B&K or Adcom) hasn't partnered up with someone
over at one of the high value speaker makers (like Paradigm) to put together
and market a "Bose Killer" system? I'd think some combination of Rotel
electronics and Energy, Paradigm, KEF, etc. speakers that would clearly
outperform the $2,800 Bose Lifestyle 35 system, could be successfully
marketed as an alternative.
Bose worked a small market that nobody else wanted. Personally I think it's
quite remarkable. Now everybody is ****ed because they didn't see it .... and
now they can't get back in.
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Marketing of High End (was Why shouldn't someone buy Bose?)