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Schwoogie Johnson Schwoogie Johnson is offline
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Default SIRIUS and XM to Combine in $13 Billion Merger of Equals

On Fri, 23 Feb 2007 11:11:40 -0500, JMiller wrote:

On Fri, 23 Feb 2007 09:12:46 -0500, Schwoogie Johnson
wrote:

60% of Sirius subs are tuned to Howard 100 or 101. It's about Howard.



That 58% number was from half a year ago. Do you think that percentage is
holding up with all the new subs? Highly doubtful. That's why Sirius dropped the
ball by giving a percentage when the "Stern Effect" was coming to an end. That
percentage is only going to get smaller and smaller. Do you think all the people
buying new Mercedes, BMWs & Rolls are tuning into Howard??? **** no!


Do you thin Sirius would be swallowing XM if Howard wasn't there?
Answer honestly.



Phrase the question honestly and I'll answer honestly.


And BTW, the Stern effect will never be over unless he quits
broadcasting. Do you still think that people are done buying Sirius
for Stern?



YES!!!!!!!!!!!!!!!!!!! Who is "discovering" Howard Stern in 2007?


If so, why isn't XM's total net sub counts beating Sirius
again? XM packed it in because Sirius had Stern and there was no way
for them to win anymore.


Answer the question. If so, why isn't XM's total net sub counts
beating Sirius again?



Because they have a higher churn rate. I didn't think you needed that spelled
out.

--
Opie & Anthony #6, Howard Stern #12, Talkers Heavy Hundred 2007
http://www.talkers.com/main/index.ph...19&Itemi d=44