On Sat, 03 Jan 2004 06:10:24 +0100, Lionel
wrote:

MINe 109 a écrit :

In article m5rJb.45884$m83.25535@fed1read01,
"ScottW" wrote:


Now explain what is unreasonable. I've seen a couple
of post indicate Stereophile subscription rates were
$35 a year and now are about $12.
3 years subscriptions are much less and have to be less than
the cost of delivering the magazine.
What is the unreasonable extrapolation?


Lowering subscriptions to attract more readers in order to raise
advertising rates is a time-honored strategy for publishers.

Another way to look at a magazine is the proportion of editorial content
to advertising. More editorial pages (music reviews, blind tests,
multichannel gear reviews) come at the expense of advertising pages. Too
much advertising comes at the cost of alienating readers, generally
speaking.


When magazines are becoming manufacturers' catalogs. ;-)

I haven't seen anything this heinous in stereo magazines, but there's
a motocycle accessories company called "Chapparel" (sp?) that takes up
the last dozen full pages in several magazines. It's almost like a
pull-out catalog. The only thing that keeps it from being more
annoying is that since they have the entire pages, you can easily skip
past it, knowing you haven't missed anything (other than twelve pages
that could have had real content in them).

Scott Gardner