In this YouTube video:
https://m.youtube.com/watch?v=VJClsn3LiAg&t=90sec
The percussive add-on features a snare sound with just a touch of 3-4kHz, but enough to sound ANNOYING. I don't know of any snare that makes that sound in actual life.
I hear the same percussive signature in many TV and radio commercials also, but only as far back as mid-2020. Anyone else?