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Bruce Abrams
 
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Default Marketing of High End (was Why shouldn't someone buy Bose?)

A very interesting issue comes as a result of David's comments below. Bose
has built an enormous business marketing the hell out of (generally) poor
sounding equipment and selling at exhorbitant prices. There are plenty of
"high-end" companies who sell much better sounding equipment at equivalent
prices. Why do you suppose that someone over at one of the high value
equipment makers (like Rotel, B&K or Adcom) hasn't partnered up with someone
over at one of the high value speaker makers (like Paradigm) to put together
and market a "Bose Killer" system? I'd think some combination of Rotel
electronics and Energy, Paradigm, KEF, etc. speakers that would clearly
outperform the $2,800 Bose Lifestyle 35 system, could be successfully
marketed as an alternative.

"L David Matheny" wrote in message
...
*snip*

If you're suggesting that Bose markets their systems primarily to
the clueless, I doubt that you will get many arguments on that.