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Mike Rivers
 
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In article writes:

To make this new album, Ms. Schneider put up $87,000 of her own money,
which she had earned from commissions, music clinics and guest
conducting. Almost $40,000 went to pay her musicians for four days'
work in the studio. By the eve of the disc's release, online orders
had brought in $33,700, strictly through word of mouth.


That's a couple of thousand orders. Jazz fans were probalby poised for
the strike. The trick is to bring in more than another $53,300,
hopefully enough more so that she can finance her next record and buy
groceries until it comes out. I'll bet that takes a lot longer than
one more day. To do that, you need more publicity than just
availability on a web site.

Spending $40,000 on musicians is a bit extravagant for a self-produced
record, but not unheard of for a major release.


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