On Fri, 02 Apr 2004 18:24:39 GMT, Bruce Abrams
wrote:

A very interesting issue comes as a result of David's comments below. Bose
has built an enormous business marketing the hell out of (generally) poor
sounding equipment and selling at exhorbitant prices. There are plenty of
"high-end" companies who sell much better sounding equipment at equivalent
prices. Why do you suppose that someone over at one of the high value
equipment makers (like Rotel, B&K or Adcom) hasn't partnered up with someone
over at one of the high value speaker makers (like Paradigm) to put together
and market a "Bose Killer" system? I'd think some combination of Rotel
electronics and Energy, Paradigm, KEF, etc. speakers that would clearly
outperform the $2,800 Bose Lifestyle 35 system, could be successfully
marketed as an alternative.

I think you underestimate the cost of making an effective campaign.
There probably is not sufficient margin the any of those lines to pay
for it.

Kal