[geoff]

On 19/05/2019 2:27 AM, wrote:
Scott Dorsey wrote: "Mike doesn't like the phrase because, really, it -is- just a
made-up marketing word"

To Rivers everything is a "marketing word". He doesn't even think it's
necessary to adhere to the impedance(ohms) range printed near the
speaker terminals on the backs of receivers and amps! He thinks
they're just "marketing " also.

Not to impugn Rivers' knowledge on a range of subjects, but I guess this
sticker is also "marketing nonsense", Mike?....

https://www.atlantictireonline.com/w...looks-like.jpg

It may be marketing nonsense to some, but it imparts knowledge
readily to those who would otherwise not grasp what it is
imparting.


That label is not marketing nonsense. That is concise specifications
that will void your warranty (and probably safety) if ignored.

The marketing nonsense is the ad or the salesman who says that this tyre
will make you stop quicker and corner faster because of the special
rubber composite formulated by their lab scientists after years of
in-depth study.

And anyway, everybody knows that all tyres should be inflated to within
0.5% of the maximum spec at all time, eh. Just like audio.

geoff